Samyang is getting ready to announce their first AF 35-150mm f/2-2.8 lens for Leica L-mount


Samyang is getting close to releasing their first AF 35-150mm f/2-2.8 lens for Leica L-mount (the lens already exists for E-mount). The official announcement date is scheduled for June 4th, 2024. This will be Samyang’s first L-mount lens since they joined the L-mount alliance:

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Skylum announced a new photo editing app for professional portrait photographers


Skylum announced a new photo editing app for professional portrait photographers. Set for release in September 2024, the new editing app, is designed to empower photographers by automating routine face retouching processes through an efficient, AI-optimized workflow that runs locally on the user’s device. This innovative tool will make retouching as easy as applying presets, saving valuable time for professional and semi-professional photographers alike. The early bird offer for preorders starts on June 25th, 2024. Additional information:

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New ON1 Photo RAW 2024.5 sneak peek



ON1 will release a new Photo RAW version 2024.5 in June - here is a sneak peek:

Version 2024.5 will introduce several new features including a vastly improved Super Select AI that will identify and select any object, speeding up adjustments for areas like clothing, hair, and skin. The upgraded Quick Mask AI Tool offers easier point-and-click editing for blending layers and filters. Performance is getting a major boost with faster raw file opening, smoother zooming, panning, and brushing, achieved through better GPU utilization and reduced memory usage.

Additional information:

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Thypoch Eureka 50mm f/2 lens for Leica M-mount officially announced and available for order



The previously reported Thypoch Eureka 50mm f/2 lens for Leica M-mount is now officially announced:

  • Pre-orders: Adorama, B&H Photo, Amazon (coming soon)
  • 0.9m close focus distance
  • Classic Appearance Design in the 1950s
  • Collapsible structure for easy pocket storage
  • Double Gauss structure ensures edge-to-edge sharpness
  • A fast f/2 aperture with a 12-blade diaphragm
  • Simulating vintage coating to create a unique old-time flare
  • Additional information
  • Sample photos:



MTF chart and lens design, press release, and additional pictures:

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Panasonic in trouble: the company is considering transferring or withdrawing from businesses with low growth potential by fiscal 2026, President Kusumi calls it a “crisis situation”


Asahi reports that Panasonic has not achieved its medium-term strategy goals and President Kusumi calls it a "crisis situation":

Panasonic Holdings (HD) has revealed that it expects to fail to achieve two of the three targets set in its three-year mid-term strategy ending in fiscal 2024. President Yuki Kusumi acknowledged that the situation is "critical, as we are not meeting expectations."

Furthermore, the company announced that it will take drastic measures to eliminate "challenging businesses" with poor growth potential by fiscal 2026, with consideration given to business transfers and withdrawals. While he did not reveal the specific names of "challenging businesses,'' he cited home appliances, televisions, and some air conditioning businesses as examples of "challenging'' businesses.

Dclife writes further:

There have been reports in the past that Panasonic's camera business will be at a critical juncture in 2022 (see PR post here), so we can only hope that the camera business will not be affected in the future.

Related previous coverage:

Japanese website reports that Panasonic may also exit the camera business just like Olympus

Nikkei: Panasonic camera business at a critical moment

Ymcinema talks about Panasonic abandoning the cinema camera lineup

Panasonic to dismantle digital camera business and place it under the umbrella of other operations


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Updated Panasonic Lumix S lens roadmap (L-mount)


Panasonic released an updated Lumix S lens roadmap as of May 2024 (see previous L-mount roadmaps):

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Announced: Leica D-Lux 8 camera


The previously rumored Leica D-Lux 8 camera is now officially announced:

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New: Photography Lighting Cheat Sheets by PictureCorrect (80% of intro offer)


The new Photography Lighting Cheat Sheets by PictureCorrect are now 80% off during the launch sale until May 31 (a total of 43 Photography Lighting Cheat Sheets):


13 on Natural Light: Whether you’re capturing the golden glow of sunrise, the harsh shadows of midday, or the soft, diffused light of an overcast day, these cheat sheets will equip you with the knowledge and techniques to take advantage of natural light in any situation.


7 on Artificial Light: Navigating the complexities of artificial lighting presents a unique set of challenges for photographers, from beginners to seasoned professionals. Artificial light, unlike its natural counterpart, requires a deeper understanding of light intensity, color temperature, and direction to achieve the desired effect.


4 on Flash Photography: Flash photography, while immensely powerful, introduces a spectrum of challenges that can test even the most experienced photographers. The primary hurdle lies in mastering the balance between the flash’s intensity and the ambient light, ensuring that the final image looks natural rather than overpowered by harsh lighting.


11 on Portrait Lighting: Mastering portrait lighting techniques is an art form that presents its own set of intricate challenges. Each style demands a precise understanding of light placement, shadow control, and subject orientation to achieve its signature effect. Photographers must navigate these complexities, blending technical precision with creative vision, to capture portraits that not only illuminate but also reveal the essence of their subject.


8 on Lighting Effects: Lighting effects are the brushstrokes of the photographer’s palette, offering endless possibilities to infuse images with emotion, depth, and atmosphere. The artful application of lens flares can add a cinematic quality, imbuing shots with a sense of story and timelessness, while the deliberate use of starbursts around light sources can create a sense of wonder and energy. Bokeh, with its soft, out-of-focus lights, transforms the mundane into the magical, drawing the viewer’s attention to the intended subject with a gentle, enveloping embrace. Mastering these effects requires not only a technical understanding of photography and lighting but also a creative vision that sees beyond the subject to the very essence of the scene. Through lighting effects, photographers can sculpt light, craft ambiance, and convey emotions, turning simple images into captivating stories.


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