Announced: Viltrox AF 35mm f/1.2 LAB full-frame lens for Sony E-mount

By PR admin | Published: April 16, 2025


Viltrox officially announced the previously reported AF 35mm f/1.2 LAB full-frame lens for Sony E-mount. Orders are open at:

Aditional informtion:

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Leica also rumored to increase prices in the US

By PR admin | Published: April 15, 2025


It seems that after Canon, Fujifilm, and Blackmagic, Leica will be the next company to introduce price increases in the US as a result of the new tariffs introduced by President Trump. The new prices are rumored to come as early as this week.

Leica rumored to increase prices in the US and Canada on May 1st

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Coming next: Fujifilm price increase in the US

By PR admin | Published: April 12, 2025


A reliable source confirmed to me today that Fujifilm has suspended orders for the GFX100RF, X100VI, and X-M5 cameras in the US. It looks like the company will very soon implement significant price increases (in the US only) due to the new tariffs introduced by President Trump, just like Canon and Blackmagic. It is unclear if the new price increase will impact all Fujifilm products or only the suspended models.

As I already mentioned, there will be more price increases to come. If you are planning on purchasing new gear, now would be a good time to do so since I expect more prices to be adjusted in the coming weeks. B&H and Adorama are currently closed for the next 10 days, but you can check our sponsors Amazon, Paul’s Photo, and Service Photo for your photo equipment needs.

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Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

By PR admin | Published: April 12, 2025


A reliable source just confirmed to me that Canon will soon increase prices in the US as a result of the new tariffs introduced by President Trump last week.

If you are planning to get some new gear, now would be a good time since the price increase could come as early as next week. B&H and Adorama are currently closed for the next 10 days, but you can check our sponsors Amazon, Paul’s Photo, and Service Photo.

Blackmagic already increased its prices in the US a few days ago.

Update: Canon Canada is also expected to increase prices.

There will be more price increases to come.

How will the new Trump tariffs impact the camera and lens imports to the US?

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Updated specifications of the upcoming/rumored Fujifilm half-frame digital camera

By PR admin | Published: April 12, 2025


Here are the updated specifications of the upcoming/rumored Fujifilm half-frame digital camera, courtesy of FujiAddict:

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The new Viltrox 35mm f/1.2 LAB lens is coming next week with a color LCD screen

By PR admin | Published: April 11, 2025


The full details of the upcoming Viltrox 35mm f/1.2 LAB lens with a color LCD screen for Sony E and Nikon Z mount leaked online:

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New Brightin Star 12mm f/2.8 full-frame lens announced (E/Z/RF/L)

By PR admin | Published: April 11, 2025


Brightin Star officially announced their new 12mm f/2.8 full-frame manual focus lens (teaser).

Check their Amazon store and Brightin Star website for updates.

Here are the details:

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What else is new?

By PR admin | Published: April 11, 2025


Here are the latest posts from the “Rumors” and “Addict” sites:

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First leaked image of the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen

By PR admin | Published: April 10, 2025

This is the first leaked image of the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen (see FCC filing):

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Just announced: 7Artisans AF 50mm f/1.8 FF lens for L-mount

By PR admin | Published: April 9, 2025

 

7Artisans just announced the previously reported L-mount of the 7Artisans AF 50mm f/1.8 FF lens, priced at $228. The lens features an optical structure of 11 elements in 9 groups, including two aspherical lenses, one extra-low dispersion (ED) element, and two high-index elements. Orders are now open at:

Additional information:

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