Sigma announces a new BF camera with L-mount, 300-600mm f/4, 16-300mm f/3.5-6.7, and I series lenses

By PR admin | Published: February 23, 2025





Sigma launched several new products ahead of the CP+ show in Japan:

The BF in the camera name stands for “Beautiful foolishness”.

20 things you need to know about the new Sigma BF full-frame mirrorless camera with L-mount

Hands-on pictures of the new Sigma BF full-frame L-mount camera


Sigma is also planning to release a new line of I series lenses for L-mount to match the new BF camera:

Pre-order links:

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DJI announced a new RS4 Mini camera stabilizer that can track moving subjects automatically

By PR admin | Published: February 23, 2025




DJI announced a new RS4 Mini camera stabilizer that can track moving subjects automatically:

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An updated list of upcoming/rumored cameras and lenses to be announced next week for the 2025 CP+ show in Japan

By PR admin | Published: February 23, 2025


What to expect at the 2025 CP+ show – an updated list of upcoming/rumored cameras and lenses (see also the list of CP+ exhibitors):

New Sony lenses (Sony 400-800mm f/6.3-8.0 G lens already leaked + Sony 16mm f/1.8 G ). The official announcement is expected on February 26th.

New Sigma lenses on February 25th (up to 3 new lenses are expected). A new Sigma camera with Foveon X3 1:1:1 sensor is also a possibility. See the Sigma scheduled at CP+ here.

Panasonic Lumix S1R II camera (more than one new camera is possible). See the dedicated CP+ page here. The announcement date is February 25th. The leaked specifications can be found here.

Fujifilm GFX 100RF camera: coming in March after the CP+ show. Fuji is also expected to announce a new half-frame digital compact camera.

New Zeiss Otus ML mirrorless lens: February 25th at 8:00 am ET

Thypoch to release a new Simera 75mm f/1.4 lens and a 21mm f/1.4 lens (the 21mm will come later this year).


7Artisans is expected to announce a new 85mm f/1.8 AF lens for L-mount.

Two new Meike lenses: Meike AF 85mm f/1.8 Pro for Fuji X & Meike AF 35mm f/1.8 Pro.

Viltrox is preparing to launch several new lenses (additional information). See the latest list of upcoming Viltrox lenses here.

TTartisan is teasing a “mysterious new product” to be revealed at the 2025 CP+ show in Japan (TTartisan’s first camera?)

Tamron partners with… Godzilla for the 2025 CP+ show in Japan – expect a big zoom lens.


DJI camera (very low chance)


New Hasselblad camera?


New Ricoh GR camera (debunked?)
Pentax K-3 III replacement (low chance to be announced for CP+)


What to expect next from Nikon

What to expect next from Leica

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What else is new?

By PR admin | Published: February 23, 2025

MonsterAdapter to announce a new F-Z AF adapter (LA-FZ1) with AF support for old Nikkor AF lenses

Another new adapter coming next week: Contax G lens to Nikon Z camera

Nikon N-RAW support is finally coming to Adobe Premier Pro later this year

Comparing the currently available Leica Summilux-M 50mm f/1.4 lenses

CP+: Fringer EF-FX Ultra and P645-GFX Autofocus Adapters Coming

Viltrox EF-FX1/FX2 1.05 and Viltrox EF-FX1/FX2 Pro 2.29 Firmware Updates Released

Tamron 35-150mm f/2-2.8 Di III VXD Firmware V5 Released With Support For 120fps


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Here are the leaked Panasonic Lumix S1R II camera pictures and specifications

By PR admin | Published: February 22, 2025


Here are the leaked Panasonic Lumix S1R II camera pictures and specifications from Chinese social media (announcement on February 25th):

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Deal of the day: 10% off selected lenses at Foto Erhardt (Germany)

By PR admin | Published: February 22, 2025


Foto Erhardt in Germany started a new promotion today where you can get 10% off select lenses from various manufacturers. See the details on this page:


This promotion runs until February 23, 2025.

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Canon PowerShot V1 compact camera additional information

By PR admin | Published: February 21, 2025


Canon had a very confusing announcement for their latest PowerShot V1 compact camera. Here is some additional information I was able to gather online:

  • The new Canon PowerShot V1 will be released in late April 2025 in the Asian market only for now (Japan China, Korea, Hong Kong, and Taiwan,).
  • The camera is already listed at B&H Photo, so there is a chance that the V1 model will come the to US.
  • The Canon PowerShot V1 is designed primarily for vloggers and hybrid content creators.
  • Detailed technical specifications:

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Here is the upcoming Viltrox AF 35mm f/1.2 LAB full-frame lens for Sony E and Nikon Z mount

By PR admin | Published: February 21, 2025

Here are some new pictures of the upcoming Viltrox 35mm f/1.2 LAB full-frame lens:

The lens specifications can be found here:

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Viltrox to announce also a new “Air” APS-C lens next week (AF 25mm f/1.7 for Nikon/Sony/Fuji)

By PR admin | Published: February 21, 2025


Viltrox is teasing the announcement of a new “Air” APS-C lens next week (February 28th):


The company will most likely announce the already leaked Viltrox AF 25mm f/1.7 APS-C lens:

Also – here is the first picture of the upcoming Viltrox AF 85mm f/1.4 Pro full-frame lens:

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Panasonic announcement on February 25th (new Lumix S1R II camera)

By PR admin | Published: February 20, 2025





Panasonic is expected to announce the rumored Lumix S1R II camera on February 25th (more than one new camera is possible).

See also the dedicated Panasonic @ CP+ page here.

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