Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years

By PR admin | Published: October 27, 2025


In addition to the new a7V camera, Sony is also rumored to announce three new lenses in the upcoming months:

  • Sony 100-400mm f/4 GM II (replacement for the current Sony FE 100-400mm f/4.5-5.6 GM OSS)
  • Sony 100-400mm G (variable aperture, very lightweight)
  • A new f/2 aperture ultra-wide-angle zoom (hint: a third-party manufacturer has a lens with the same focal length, but only with an f/2.8 aperture – Sony 16-28mm f//2 GM maybe?)

Regarding the camera bodies, Sony is reportedly going to release “bad” camera modes in the next two to three years:

Read More »

Posted in Sony| Tagged , , , | 12 Comments

New AstrHori 9mm f/2.8 lens already listed for sale at B&H Photo (E/X/Z/RF/MFT mount)

By PR admin | Published: October 27, 2025


B&H Photo is currently listing a new, not yet announced AstrHori 9mm f/2.8 APS-C lens for E/X/Z/RF/MFT mount:

Read More »

Posted in AstrHori| Tagged , | 44 Comments

Peak Design introduced a new line of Form camera straps

By PR admin | Published: October 26, 2025



Peak Design introduced new Form camera straps (fixed-length, full-grain or woven nylon rope straps available in multiple sizes and three different colors). The new collection is available for sale at B&H Photo. Here are the details:

Read More »

Posted in Peak Design| 38 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: October 26, 2025


Here is an updated list of the latest/upcoming/rumored Chinese lenses:

Read More »

Posted in Other| Tagged , | 15 Comments

Wjat else is new?

By PR admin | Published: October 26, 2025


Here is what else is new:

Read More »

Posted in Other| Tagged | 2 Comments

Jeff Bridges’ WideluxX panoramic film camera prototype revealed

By PR admin | Published: October 25, 2025


Here are the latest updates on Jeff Bridges’ WideluxX camera and pictures of the first prototype camera (check the original Widelux camera on eBay):

Read More »

Posted in Wideluxx| Tagged | 93 Comments

The latest updates on the Sigma Foveon X3 sensor with 1:1:1 technology

By PR admin | Published: October 24, 2025

Matt Granger published a new video interview with Sigma’s CEO Kazuto Yamaki – here are the latest updates on the Sigma Foveon X3 sensor with 1:1:1 technology:

Read More »

Posted in Sigma| Tagged , , , , | 19 Comments

New lenses from TTartisan: AF 27mm f/2.8 E “Polar White” limited edition & AF 23mm f/1.8 Z

By PR admin | Published: October 24, 2025

TTartisan announced a new AF 27mm f/2.8 “Polar White” limited edition lens for E-mount ($160). Orders are now open at the official online store that offers intentional shipping (check also B&H and Amazon).

TTartisan also announced a new AF 23mm f/1.8 APS-C lens for Nikon Z mount ($127). Orders are now open at the official online store (check also B&H and Amazon).

Posted in TTartisan| Tagged , | 20 Comments

New Sony price drops before the a7V announcement: a7RV now $900 off, a7IV now $700 off

By PR admin | Published: October 24, 2025


Sony dropped the prices for two of their best-selling cameras in the US:

This new discount makes sense, since Sony is rumored to announce a new Sony a7V camera next month:

Read More »

Posted in Deals, Sony| Tagged , , , | 9 Comments

What else is new?

By PR admin | Published: October 24, 2025


Here is what else is new:

Read More »

Posted in Other| Tagged | 4 Comments