The current Brightin Star lens sale, where you can get up to 20% off select lenses, ends in two days (June 29):
Worldwide shipping is available when you purchase from the Brightin Star online store – use coupon code RUMORS for a discount.
The latest Brightin Star lens releases can be found here – in the last few weeks, they introduced five wide-angle lenses:
You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here:
Information on the latest Luminar Neo Spring release is available here:
7Artisans will announce a new AF 135mm f/1.8 MAX lens for Sony E/Leica L mount on June 30th (previously reported here). Here are the details:
Evoto AI is a powerful, AI-driven photo editing platform built specifically for professional photographers who want to dramatically speed up their post-production workflow without sacrificing natural-looking results. It combines advanced per-face retouching, intelligent batch processing, color grading tools, and creative features like the AI Lab into one seamless system that supports the entire process – from tethered shooting and culling to final delivery. Available on desktop, mobile, iPad, and in the browser, Evoto helps photographers handle high-volume work efficiently while maintaining creative control.
Viltrox is expected to release the following new lenses in 2026:
Recently released Viltrox lenses:
Viltrox lenses are currently 20% off at B&H Photo, Amazon, and the Viltrox store.
After the Leica SL and Metal Gray announcements, here is an updated list/recap of expected/rumored Leica cameras and lenses (see all previous reports here):
Here are the latest Leica news and rumors:
Those are the top 100 best-selling products at B&H Photo (in no particular order):
Adobe announced that it is acquiring Topaz Labs, the company behind popular AI-powered image and video enhancement tools:
Additional information:
The previously reported Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens is now officially announced:
The previously reported Leica SL3-P, Summilux SL 50mm f/1.4 ASPH, and APO-Macro-Elmarit-SL 100mm f/2.8 are now officially announced and available for order:
