Photo Rumors

Zeiss is teasing “The next major advancement in lens technology” coming on June 2nd

By PR admin | Published: May 21, 2026

Zeiss is teasing “The next major advancement in lens technology”. The announcement will happen on June 2nd and will be “New horizon in Zeiss lens technology.”

Here are a few enhanced versions of the teaser:

Posted in Zeiss| Tagged teaser| 31 Comments

Just announced: Venus Optics Laowa 4.5-10mm f/2.8 (E/Z/RF/L/X/EF-M/MFT) & Thypoch Ksana 35mm f/2 (M) lenses

By PR admin | Published: May 21, 2026

The previously reported Venus Optics Laowa 4.5-10mm f/2.8 CF APS-C fisheye zoom lens for E/Z/RF/L/X/EF-M/MFT mounts has now been officially released. The price is $399:

US: B&H Photo
Worldwide: Laowa online store

Additional information:

Venus Optics announced a new Laowa 4.5-10mm f/2.8 CF APS-C fisheye zoom lens for Nikon Z-mount

Thypoch officially announced the previously reported Ksana 35mm f/2 ASPH lens for Leica M-mount. Orders are now open at the official Thypoch online store and at B&H Photo.

Additional information:

Thypoch Ksana 35mm f/2 ASPH lens for Leica M-mount officially launched, available for order

DxO released new modules for the latest lenses from Nikon, Sigma, Tamron, Zeiss, and more

By PR admin | Published: May 20, 2026

DxO released new modules for the latest Nikon, Sigma, Tamron, and Zeiss lenses. A total of 1,085 new DxO Modules were released, including support for the latest Nikon Z 70–200mm f/2.8 VR S II, Tamron 35–100mm f/2.8 Di III VXD, Zeiss Otus ML 35mm f/1.4 – here is the complete list:

Cameras

Panasonic Lumix TZ300

Lenses

The new DxO Modules can be found in:

DxO PhotoLab versions 9.7, 8.15, 7.23
DxO PureRAW versions 6.1, 5.9
DxO FilmPack 8.5, 7.22
DxO ViewPoint 5.12, 4.32
DxO NikCollection 9

You can get 15% off DxO products with code RUMORS (for new customers only).

Posted in DxO| Tagged DxO Optics Modules| 11 Comments

Brightin Star to announce a new 12mm f/2.8 full-frame autofocus ultra-wide lens next

By PR admin | Published: May 19, 2026

After the new 10mm f/5.6 Ⅱ and 7.5mm f/2.8 IV lenses, Brightin Star will announce a new 12mm f/2.8 full-frame autofocus ultra-wide lens on May 22nd (previously reported here):

Brightin Star announced a new 12mm f/2.8 full-frame autofocus ultra-wide lens for Nikon Z-mount

Brightin Star to announce four new lenses

Brightin Star already has a manual-focus 12mm f/2.8 lens:

New Brightin Star 12mm f/2.8 full-frame lens announced (E/Z/RF/L)

Additional information on the upcoming lens:

Posted in Brightin Star| Tagged Brightin Star 12mm f/2.8| 56 Comments

GoPro is up for sale again

By PR admin | Published: May 19, 2026

The rumors about GoPro being up for sale are not new and have been going around at least since 2018:

The Chinese company Xiaomi is considering to purchase GoPro

GoPro is again exploring a potential sale (or merger). On May 11, 2026, GoPro announced that its Board of Directors has authorized a formal review of strategic alternatives, including a possible sale of the company or a merger, to maximize shareholder value, following multiple unsolicited inquiries:

Posted in GoPro| Tagged GoPro for sale| 4 Comments

New Brightin Star 10mm f/5.6Ⅱ APS-C fisheye lens announced for $66 (E/Z/M+RF/X/MFT)

By PR admin | Published: May 17, 2026

Brightin Star announced a new 10mm f/5.6Ⅱ APS-C fisheye lens for $66, available for Sony E, Nikon Z, Canon EOS M+RF, Fuji X, and MFT mounts. Pre-orders are now open at the official online store (coming soon to B&H Photo).

The key upgrades are:

Pre-orders are now open at the official online store (coming soon to B&H Photo)
Refined Exterior Design: Updated appearance with a uniquely designed aperture ring and added hyperfocal distance markings.
Upgraded Optical Design: Minimum focusing distance improved from 0.2m to 0.12m, and the field of view expanded from 172° to 173°.
Enhanced Coating Technology: IMC special coating effectively reduces flare and ghosting for clearer image quality.
Introductory price: $65.99, regular price: $74.99 (introductory period: May 15 – May 25)

Additional information is available here.

All new lenses from the 2026 China P&E Imaging Show (update #3)

Posted in Brightin Star| Tagged Brightin Star 10mm f/5.6 PRO lens, Chinese lenses| 74 Comments

All new lenses from the 2026 China P&E Imaging Show (update #3)

By PR admin | Published: May 16, 2026

Here is another updated recap of all new lenses that were on display at the 2026 China P&E Imaging Show in Beijing:

Posted in 7Artisans, Brightin Star, DJOptical, JC Optics, Laowa, Megadap, Meike, SG-IMAGE, Songraw, Thypoch, TTartisan, Venus Optics, Viltrox, Vistilen, Yongnuo, ZY Optics| Tagged Beijing Photograph & Electrical Imaging Machinery and Technology Fair, China P&E show, Chinese lenses, Meike AF 85mm f/1.4 II MIX lens, P&E Imaging Show| 38 Comments

The 2026 Camera Grand Prix 2026 awards are out

By PR admin | Published: May 16, 2026

Here is the list of the main 2026 Camera Grand Prix (Camera GP) awards, organized by Japan’s Camera Journal Press Club (CJPC) – they include products released in the Japanese market from April 1, 2025, to March 31, 2026. A committee of 57 members (including media, experts, and TIPA representatives) selected the winners:

Grand Prix Awards

Camera of the year: Sony A7 V
Lens of the year: Sony FE 50-150mm f/2 GM

Readers’ Awards (voted by general users)

Readers’ award camera: Canon EOS R6 Mark III
Readers’ award lens: Canon RF 45mm f/1.2 STM

Editors’ Choice Awards (Journalists Club Award)

Posted in Other| Tagged Camera Grand Prix awards| 5 Comments

Canon is actively reviving and expanding its PowerShot compact camera lineup

By PR admin | Published: May 16, 2026

Canon is actively reviving and expanding its PowerShot compact camera lineup in response to renewed market demand, particularly from younger users and social media creators. This shift is driven by easing smartphone dominance, with compacts seen as creative tools and fashion statements rather than just point-and-shoots. Here is a recap from Canon’s report: