Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens

By PR admin | Published: September 4, 2026



Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens:

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Posted in Fuji| Tagged | 28 Comments

DJI Osmo 360 II camera officially announced

By PR admin | Published: September 3, 2026


The previously rumored DJI Osmo 360 II camera has now been officially announced. You can already order one from AliExpress. Additional information is available here:

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Posted in DJI| Tagged | 16 Comments

2025 mirrorless camera production volume ranking (without fixed-lens compact and instant cameras)

By PR admin | Published: September 3, 2026



I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report– Fujifilm’s surge is widely attributed to strong compact demand (X100VI, X-half, and Instax models, which appear to be counted in this series):

2025 digital camera shipment market share

We now have a better breakdown of the actual 2025 Mirrorless Camera Production Volume Ranking (without fixed-lens compact and instant cameras) from the latest edition of the Japan Company Handbook Industry Map 2027 Edition (the report excludes non-Japanese players such as Leica):

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The 26MP Sony APS-C stacked sensor is nothing new

By PR admin | Published: September 2, 2026


The Sony IMX820 APS-C stacked sensor is nothing new – it was leaked last year in this Sony Semiconductor Solutions roadmap:

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Posted in Sony| Tagged | 40 Comments

Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses

By PR admin | Published: September 2, 2026



Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses. The large-format cinema lens line achieves a T1.3 aperture across all focal lengths and will be available for PL and Sony E-mount. Shipping will start in Fall 2026. Here are the four “P”s:

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Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X)

By PR admin | Published: September 2, 2026


The previously reported Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X) will be announced soon (check the official website for updates):


The latest Meike lens roadmap can be found here:

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Posted in Meike| Tagged | 4 Comments

DxO released PhotoLab 10 (coupon code included)

By PR admin | Published: September 1, 2026


DxO released PhotoLab 10. The new version adds Depth Masks that use AI-generated depth maps to target foreground, midground, or background without embedded depth data; a new color-grading wheel for independent (or linked) shadows, midtones, highlights, and overall balance; expanded AI masks that can isolate every person or individual features such as eyes, hair, lips, eyebrows, iris, sclera, teeth, and facial hair, plus U Point refinement of those masks; RAW-level automatic sensor-dust removal; a Control Brush and elliptical Control Points; one-click send to Affinity for pixel work; and smaller workflow extras including as-shot crop ratios, in-library histogram edits, better database backup, and easier folder relocation.

You can get a DxO discount with promo code RUMORS (new customers only).


Additional information:

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Posted in DxO| Tagged | 32 Comments

New products from Godox: MA2 flexible twin macro & LT1 Creative Pixel LED lights

By PR admin | Published: September 1, 2026

Godox released two new products:

Godox MA2 flexible macro twin light:


Godox LT1 Creative Pixel LED light:


Posted in Godox| 13 Comments

What else is new?

By PR admin | Published: September 1, 2026

The new Leica APO-Macro-Elmarit-SL 100mm f/2.8 lens is now available for pre-order

Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount: final official information, release date, and pricing

A look inside Owlkrown’s Miami manufacturing facility

SIGMA MC-11 Firmware update for SIGMA MOUNT CONVERTER

Sigma Firmware Updates For Sigma 30mm F1.4 DC DN, Sigma 24mm F3.5 DG DN, and Sigma 24mm F3.5 DG | Contemporary

Sigma 16-300mm F3.5-6.7 DC OS | Contemporary Firmware Ver.1.0.1 Released

Canon Patent JP 2026-135909: Exploring RF 75mm F1.2, 85mm F1.4, and 100mm F1.8 Optical Designs

Posted in Other| Tagged | 4 Comments

Tilta will also increase prices on September 1st

By PR admin | Published: August 30, 2026


In addition to Fujifilm, Tilta will also increase prices on September 1st (check their products at B&H Photo and the official website). Here are the details:

ProductOld PriceAdjusted Price
Tilta Boulder Camera Cart XL – Black$1,599$1,699
Tilta Boulder Camera Cart – Gray$1,199$1,399
Tilta Boulder Camera Cart Indie Kit – Gray$1,499$1,699
Cable Management Storage Bin for Boulder Camera Cart – Black$19$29
IGT Plate Expansion Module Kit for Boulder Camera Cart – Black$219$249
Dual IGT Plate Kit for Boulder Camera Cart – Black$22$29
IGT Outdoor Expansion Module for Boulder Camera Cart – Black$199$229
Cable Hook for Boulder Camera Cart – Black$19$25
Dual Accessory Mounting Bracket for Boulder Camera Cart – Black$45$49
Sunshade for Boulder Camera Cart Extended Umbrella (2 Panel) – Black$49$79
Motorized Control Kit for Boulder Camera Cart (US) – Black$699$799
1/4”-20 Mounting Strap for Boulder Camera Cart – Yellow$5$9
1/4”-20 Mounting Strap for Boulder Camera Cart – Purple$5$9
1/4”-20 Mounting Strap for Boulder Camera Cart – Gray$5$9
Compact Hook for Boulder Camera Cart – Black$5$9
Desktop Mounting Adapter for Boulder Camera Cart Accessories (40mm) – Black$49$69
Organizer Bin for Boulder Camera Cart – Black$39$49
Metal Pegboard for Boulder Camera Cart – Black$49$59
Monitor Mounting Kit for Boulder Camera Cart – Black$249$299
Fluid Head and Steadicam Mounting Kit for Boulder Camera Cart – Black$185$199
150mm Fluid Head Ball Mount Adapter Kit for Boulder Camera Cart – Black$109$129
Monitor Mount for Boulder Camera Cart Mounting Bar – Black$129$139
Monitor Mounting Bracket for Boulder Camera Cart – Black$199$219
Expansion Mounting Bracket Kit for Boulder Camera Cart – Black$139$149
Top Drawer with Lock for Boulder Camera Cart – Black$139$159
150mm Fluid Head Ball Mount for Boulder Camera Cart – Black$59$69
75/100mm Fluid Head Ball Mount for Boulder Camera Cart – Black$89$99
Khronos Focus PD Handle for iPhone – Space Gray$99$149
Khronos Focus PD Handle for iPhone – Titanium White$74$149
Khronos Focus PD Handle for iPhone – Black$99$149
Hydra Alien Mini Car Mounting System – Titanium Gray$119$149
Hydra Alien Mini Electronic Suction Cup Kit – Titanium Gray$149$189
Hydra Alien Mini Master Kit – Forest Green$199$249
Hydra Alien Mini Master Kit – Desert Beige$199$249
Hydra Alien Mini Biking Kit – Titanium Gray$139$169
Hydra Alien Mini Handheld Kit – Titanium Gray$109$139
Hydra Alien Mini Ultimate Kit – Forest Green$169$209
Hydra Alien Mini Ultimate Kit – Desert Beige$169$209
Nucleus Auto Focus Adapter Base Kit (E to PL)$299$399
Nucleus Auto Focus Adapter Dual Nano II Motor Kit (E to PL)$499$599

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Posted in Tilta| Tagged | 35 Comments