Foto Erhardt is already taking deposits for the upcoming Sony FX camera

By PR admin | Published: July 21, 2026



The German retailer Foto Erhardt is already taking deposits for the upcoming Sony FX camera:


Update – B&H Photo now also has the new Sony FX camera listed on their website:


The rumored Sony FX cinema camera specifications can be found here:

New Sony FX camera rumored to be announced this week

Posted in Sony| Tagged , , , , , | 12 Comments

Here are the top 10 best-selling compact digital cameras for the first half of 2026 in Japan

By PR admin | Published: July 20, 2026


Here are the top 10 best-selling compact digital cameras of the first half of 2026 in Japan:

  1. Kodak Pixpro C1
  2. Kodak Pixpro FZ55
  3. Fujifilm Instax mini Evo
  4. Canon PowerShot SX740 HS
  5. Canon IXY 650
  6. OM System Tough TG-7
  7. Panasonic Lumix TZ99
  8. Kenko KC-AF11
  9. Kodak Pixpro FZ45
  10. Kodak Pixpro WPZ2

You can clearly see how the big Japanese brands are behind on the trend – Kodak has four cheap mediocre cameras in the top 10 list.

The BCN Ranking is a POS database that collects and aggregates daily sales data of digital cameras from major consumer electronics retailers and online shops covering approximately 40% of the Japanese retail market.

Used compact camera prices quadruple in Japan as CCD models make a comeback

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

Source: BCNR

Posted in Kodak, Other| Tagged , , | 20 Comments

New Sony FX camera rumored to be announced this week

By PR admin | Published: July 20, 2026


A new Sony FX camera has been rumored for a while (Sony FX4 or Sony FX5?) and has already been registered in Asia:

More Sony FX camera rumors (Sony FX4?)

The official announcement is rumored to be on July 22nd – here is what to expect from the new FX model that will be positioned between the FX3/FX3A and the FX6:

Read More »

Posted in Sony| Tagged , , , , | 1 Comment

NiSi released a new 16mm f/2.8 ASPH lens for Hasselblad XCD & Fujifilm GFX mount

By PR admin | Published: July 18, 2026


NiSi released a new 16mm f/2.8 ASPH ultra-wide prime lens for Fujifilm GFX-mount and Hasselblad XCD mount. The lens is equivalent to 12.6mm and has a field of view beyond 118 degrees. Orders are now open at B&H Photo and at the official NiSi online store (GFX | XCD):


Here are the details:

Read More »

Posted in NiSi| Tagged | 104 Comments

Light Lens Lab is working on a new film camera

By PR admin | Published: July 18, 2026

Light Lens Lab is working on a new film camera – this is a long-term future project, different from the previously reported LTM rangefinder film camera (see also this post):

Light Lens Lab future long-term film camera project rumors

More pictures of the Light Lens Lab Barnack replica film camera

Light Lens Lab is also working on a black-and-white photographic film project:

Read More »

Posted in Light Lens Lab| Tagged , , , | 13 Comments

DxO released new modules for the latest releases from Canon, Sony, Sigma, Panasonic, and Smayang

By PR admin | Published: July 17, 2026


DxO released new modules for the latest releases from Canon, Sony, Sigma, Panasonic, and Smayang. A total of 1,515 new DxO Modules were released. Some of the newest camera modules have already been delivered automatically – here is the complete list:

Cameras:

Lenses:

Get a DxO discount with the promo code RUMORS (for new customers only).

Posted in DxO| 62 Comments

The latest Leica news

By PR admin | Published: July 17, 2026


Here are the latest Leica news:

Read More »

Posted in Leica| 28 Comments

Fuji and Canon registered new cameras

By PR admin | Published: July 16, 2026



Both Fujifilm and Canon registered new cameras in Asia. Canon registered a new DS126965 camera on July 1st. It features dual-band Wi-Fi. This brings Canon’s total registrations for fiscal year 2026 to three new devices: DS126947, DS126973, and DS126965, none of which have corresponding existing models:

Read More »

Posted in Canon, Fuji| Tagged , , , , , , | 45 Comments

Officially launched: Meike AF 85mm f/1.4 MIX Ⅱ full-frame lens (L/E/Z)

By PR admin | Published: July 16, 2026


Meike officially launched the AF 85mm f/1.4 MIX Ⅱ full-frame lens for L/E/Z mount:

 
Here is the list of lens updates:

Read More »

Posted in Meike| Tagged , , , | 11 Comments

The first Russian anamorphic cinema lenses

By PR admin | Published: July 16, 2026


The first 80mm Russian anamorphic cinema lens (previously reported here) was recently presented by Shvabe Holding (part of Rostec State Corporation) at the Innoprom 2026 show. This marks the first time a domestically produced anamorphic film lens has reached the ready-made prototype stage in Russia. The anamorphic series, developed by the Lytkarinsky Optical Glass Plant (LZOS) within the Shvabe holding, includes four focal lengths:

Read More »

Posted in Other| Tagged , | 7 Comments