The new Hasselblad X2D II camera is expected to be announced on August 26th



I already reported that the Hasselblad X2D II camera is expected ot be announced in August:

The rumored Hasselblad X2DII camera is expected to be officially released in August 2025

We now have the exact announcement date – August 26th, 2025:

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CIPA June 2025 report


CIPA (Camera & Imaging Products Association in Japan) published their latest camera production data (orange: 2025, black: 2024, blue: 2023):

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What else is new?


Here is what else is new:

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New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L)

   

A new, not yet announced, Sirui Aurora 35mm f/1.4 autofocus full-frame lens (Z/E/X/L) is already listed for pre-order at B&H Photo (check the official website for updates):

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Meike 24mm f/1.4 full-frame autofocus lens announced (Z/E/L)



Meike officially announced the previously reported MIX Series 24mm f/1.4 full-frame autofocus lens (Z/E/L).

The price is $589, and orders are now open at B&H Photo and the Meike online store.

Additional information is available here:

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New $168 TTartisan AF 40mm f/2 lens announced (E/Z)




TTartisan announced a new AF 40mm f/2 lens (E/Z):

Additional information:

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Here is a better picture of the upcoming Venus Optics Laowa AF 200mm f/2 lens

Here is a better picture of the previously reported/upcoming Venus Optics Laowa AF 200mm f/2 lens:

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Tamron Q2 financial results


Tamron released its Q2 financial results. Here are the details on the Photographic Products Division:

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