Photo Rumors

Sigma has a new product launch event scheduled for October 24th

By PR admin | Published: October 1, 2026

Sigma has scheduled a new product launch event for October 24th:

“Be one of the first to experience a new product launch up close”

Additional information on the event can be found here, here, and here:

Posted in Sigma| Tagged Sigma AF 65mm f/1| 6 Comments

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens

By PR admin | Published: September 30, 2026

Here is some additional information on the previously reported upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens:

GoPro officially joined the Micro Four Thirds system standard group

By PR admin | Published: September 30, 2026

GoPro officially joined the Micro Four Thirds system standard group after the release of the MISSION 1 PRO ILS action camera with a 50MP 1″ sensor:

Posted in GoPro| Tagged gopro, GoPro Mission 1, Micro Four Thirds| 4 Comments

The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order

By PR admin | Published: September 30, 2026

The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for pre-order at:

Additional information on the lens can be found here:

Posted in ZY Optics| Tagged third party lenses for Fuji GFX, Zhongyi 30mm f/2.4| 4 Comments

Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens for E/Z/EF/RF/L mount

By PR admin | Published: September 30, 2026

Venus Optics officially announced the previously reported Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens E/Z/EF/RF/L mount. Orders are now open at the Laowa online store (coming soon to B&H Photo). Additional information is available here:

Posted in Laowa, Venus Optics| Tagged Laowa AF 35mm f/2.8 APO macro lens| 5 Comments

Sony registered a new WW261362 camera in China (Sony a7S IV?)

By PR admin | Published: September 30, 2026

Sony registered a new WW261362 camera in China that could be the long rumored Sony a7S IV or another high-end model. The WW261362 supports WiFi 6 (dual-band wireless in China, tri-band wireless in some regions), which means at least a BIONZ XR2 or a newer processor:

Posted in Sony| Tagged Sony a7s IV, Sony Rumors, sonyrumors| 7 Comments

Just announced: 7Artisans AF 18mm f/2 lens for Sony E-mount

By PR admin | Published: September 29, 2026

The previously reported 7Artisans AF 18mm f/2 lens for Sony E-mount has officially launched. Pre-orders are now open at:

Additional information:

Posted in 7Artisans| Tagged 7Artisans 18mm f/2| 21 Comments

Now available: Brightin Star 50mm f/2 TRI-SIGHT lens (E/RF/Z/L) with three focusing modes

By PR admin | Published: September 28, 2026

The previously reported Brightin Star 50mm f/2 TRI-SIGHT manual focus lens for E/RF/Z/L mount is now officially announced. The new full-frame 50mm lens has three unique focusing modes: