Photo Rumors

Viltrox 26mm f/2.8 EVO pancake lens for E/Z mount coming on July 15th (full details included)

By PR admin | Published: July 12, 2026

The Viltrox 26mm f/2.8 EVO pancake lens (E/Z) will be announced on July 15th (already listed for sale on Aliexpress):

Here are the full details on the new lens (check the Viltrox website for updates):

Posted in Viltrox| Tagged Viltrox 25mm f/1.7 MFT, Viltrox AF 26mm f/2.8 EVO| 7 Comments

Here is what’s coming next in Aftershoot

By PR admin | Published: July 11, 2026

Here is what’s coming next in Aftershoot (free trial | galleries | previous coverage | “AI will not replace us“):

Posted in Aftershoot| Tagged Aftershoot, Aftershoot coupon code, photo editing deals and coupons, photo editing software| 25 Comments

Tamron to announce a new 12-20mm f/2.8 lens for Z/E mount (model A084)

By PR admin | Published: July 11, 2026

Tamron will soon announce a new 12-20mm f/2.8 lens for Nikon Z-mount and Sony E-mount (model A084). Here are the details:

Posted in Tamron| Tagged Tamron 12-20mm f/2.8| 1 Comment

New: Kase AF 24mm f/3.8 FE full-frame pancake lens

By PR admin | Published: July 10, 2026

Kase has a new AF 24mm f/3.8 FE full-frame pancake lens (appears to be identical to the upcoming TTArtisan 24mm f/3.8). The lens is already listed for sale on AliExpress.

In the US, Kase Optics products are sold at B&H Photo and Amazon.

Previous coverage of Kase lenses can be found here.

Here are the details and product video on the new lens:

Posted in Kase Optics| Tagged Kase 24mm f/3.8, Kase Optics| 33 Comments

Sony RX10V 24-600mm super-zoom camera announced ($2,300)

By PR admin | Published: July 9, 2026

The previously reported Sony RX10V super-zoom camera is officially announced with a price tag of $2,300:

Pre-orders: B&H Photo | Foto Erhardt |. WEX Photo
Additional information
Review
Press release
Basic specs:
- 20.1MP 1″ Exmor RS BSI CMOS Sensor
- BIONZ XR Processing Engine with AI Chip
- 4K60 Full-Pixel 4:2:2 10-Bit Video
- Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
- 24-600mm Zoom Range (35mm Equivalent)
- AI-Powered Autofocus & Subject Tracking
- 4K120 High-Speed Video with Sensor Crop
- 3.69m-Dot Quad-VGA OLED EVF
- 3″ 1.62m-Dot Tilting Touchscreen LCD
- 30 fps Continuous Shooting

The Sony RX10 V is the fifth generation of the all-in-one super zoom camera series, combining a 24–600mm ZEISS Vario-Sonnar T* F2.4–4.0 lens with AI-powered autofocus and high-speed performance. Powered by a 20.1 MP 1.0-type stacked Exmor RS CMOS sensor and the BIONZ XR processing engine, the RX10 V introduces AI-powered Real-time Recognition AF, blackout-free continuous shooting at up to 30 fps with 60 AF/AE calculations per second, and up to 4K 120p video recording. Borrowing the ergonomics and control layout of Sony’s Alpha series, it also features an upgraded electronic viewfinder, extended battery life, and enhanced handling for demanding shooting environments. The RX10 V will be available in August 2026 for approximately $2,299.99 USD / $2,899.99 CAD.

Coming soon: new Ricoh GR IV special edition camera for the 30th anniversary of the GR1

By PR admin | Published: July 8, 2026

Ricoh will release a special-edition GR IV camera to mark the 30th anniversary of the GR1:

October 2026 will mark the 30th anniversary of the Ricoh GR camera line

Additional informAtion is available here:

Posted in Ricoh| Tagged Ricoh GR IV| 32 Comments

SanDisk’s first 8TB SDUC memory cards confirmed: massive storage, but new readers required

By PR admin | Published: July 8, 2026

SanDisk’s first 8TB SDUC memory cards are coming soon, here are the latest details (see current SanDisk offerings):

Posted in Other| Tagged SDUC memory cards| 29 Comments

Songraw (not Meike) announced a new AF 85mm f/1.2 MS “Youth Edition” lens made entirely of aviation-grade aluminum

By PR admin | Published: July 8, 2026

As previously reported, Songraw (not Meike) announced today a new AF 85mm f/1.2 MS “Youth Edition” full-frame autofocus prime lens. The lens itself is not new – see previous coverage. Here are the details on the new “Youth Edition” version of the Songraw 85mm f/1.2 lens made entirely of aviation-grade aluminum (in the US, Songraw lenses are sold at Amazon):

Posted in Songraw| Tagged Chinese lenses, Songraw 85mm f/1.2 lens| 3 Comments

TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon

By PR admin | Published: July 6, 2026

TTArtisan will soon announce a new AF 85mm f/1.8 from the budget Neo line (previously reported here).

The TTArtisan Neo line is a new series of ultra-affordable, minimalist full-frame autofocus prime lenses that prioritize extreme simplicity, compact size, and low cost over traditional manual controls. The line features a clean, no-frills design with no aperture ring or focus ring.

Information on the TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) is available here:

Posted in TTartisan| Tagged TTartisan Neo, TTartisan Neo AF 85mm f/1.8| 45 Comments