New OM System PEN camera confirmed for September 9th, first teaser already out

By PR admin | Published: August 26, 2026




The rumors were true – OM System will announce a new PEN camera on September 9th (B&H Photo listing).

The upcoming OM System PEN camera is already listed at B&H Photo

Here is the first teaser:

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Posted in OM System| Tagged | 12 Comments

Now available for sale: Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket)

By PR admin | Published: August 25, 2026



After the end of the Kickstarter campaign ($678,868 raised), the new Peak Design Field Bracket for Sony, Nikon, Canon, Fuji, and Leica cameras (with an AirTag pocket) is now available for sale at B&H Photo:

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Posted in Peak Design| 21 Comments

You can now buy a Fujifilm GFX100II extended-spectrum infrared camera

By PR admin | Published: August 25, 2026


The Fujifilm GFX100II extended-spectrum infrared camera is now listed for pre-order at B&H Photo:

  • Adapted for Near Infrared Imagery
  • 102MP 43.8 x 32.9mm BSI CMOS Sensor
  • X-Processor 5 Image Processor
  • 9.44m-Dot EVF4K60 Video; 10-Bit Out
  • 5-Axis Sensor-Shift Image Stabilization
  • 3.2″ 2.36m-Dot Tilting Touchscreen LCD
  • ISO 80-12800, up to 8 fps Shooting
  • Pixel Shift Multi-Shot
  • Multi Aspect Ratios
  • Additional information:

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Posted in Fuji| Tagged , , , | 2 Comments

The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available

By PR admin | Published: August 25, 2026

As previously reported, the new Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount is now available for purchase at B&H Photo:

  • Full-Frame | f/2.8 to f/22
  • Versatile All-in-One Zoom
  • Minimum Focusing Distance: 13.8″
  • 9-Blade Diaphragm
  • Weather-Sealed Design
  • USB-C Port for Firmware Updates

The lens already exists for Sony E-mount:

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Posted in Samyang, Schneider Kreuznach| Tagged | 7 Comments

New OM System PEN camera rumored to be announced around September 9th

By PR admin | Published: August 25, 2026

AI-generated OM System PEN camera

Yesterday, 43addict reported that a new OM System PEN camera is rumored to be announced around September 9th. A new PEN model has been rumored for a while:

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Posted in OM System| Tagged | 5 Comments

Panasonic releases four new Lumix S and G series lenses featuring a new fluorine coating and anti-reflective design

By PR admin | Published: August 25, 2026

Panasonic releases four new Lumix S-series and G-series lenses in Japan, featuring a new fluorine coating and anti-reflective design (check for pre-orders):

  • Lumix S PRO 70-200mm f/4 OIS (S-R70200A)
  • Leica DG Vario-Elmarit 12-60mm f/2.8-4 ASPH POWER OIS (H-ES12060A)
  • Leica DG Summilux 25mm f/1.4 II ASPH (H-XA025A)
  • Lumix G 42.5mm f/1.7 ASPH./POWER OIS (H-HS043A)

Additional information on the new lenses is available here.

Posted in Panasonic| 4 Comments

2026-2027 EISA photography awards

By PR admin | Published: August 24, 2026


Here are the 2026-2027 EISA photography awards that were just announced today:

Award CategoryWinner (B&H link)
EISA Camera of the YearSony Alpha 7 V
EISA Best Buy CameraFujifilm X-T30 III
EISA APS-C CameraFujifilm X-E5
EISA Professional CameraSony Alpha 7R VI
EISA Photo/Video CameraNikon ZR
EISA Compact CameraPanasonic LUMIX DC-L10
EISA Lens of the YearNikon Nikkor Z 24-70mm f/2.8 S II
EISA Wide Angle LensSigma 35mm F1.4 DG II | Art
EISA Wide Angle Zoom LensTamron 16-30mm F/2.8 Di III VXD G2
EISA Standard LensNikon Nikkor Z DX MC 35mm f/1.7
EISA Standard Zoom LensTamron 35-100mm F/2.8 Di III VXD
EISA Telephoto LensSigma 200mm F2 DG OS | Sports
EISA Telephoto Zoom LensNikon Nikkor Z 70-200mm f/2.8 VR S II
EISA Wildlife LensOM System M.ZUIKO ED 50-200mm f2.8 IS PRO
EISA Travel Zoom LensSigma 20-200mm F3.5-6.3 DG | Contemporary
EISA Macro LensSony FE 100mm F2.8 Macro GM OSS
EISA Portrait LensSigma 135mm F1.4 DG | Art
EISA Photo/Video LensCanon RF 20-50mm F4L IS USM PZ
EISA Best Buy LensCanon RF 45mm F1.2 STM
EISA Photo SmartphoneOPPO Find X9 Ultra
EISA Photo SoftwareExcire Foto 2027
EISA Analog AccessoryVALOI easy35 v2
EISA Analog CameraLomo MC-A 35 mm Film Camera

Source

Posted in Other| Tagged | 15 Comments

Canon registered two new cameras in Asia – they now have a total of five upcoming cameras

By PR admin | Published: August 24, 2026



Canon registered two new cameras in Asia – they now have a total of five upcoming cameras (see latest rumors):

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Posted in Canon| Tagged | 10 Comments

Hasselblad’s latest financial results: sales up 20%, gross margins declined sharply, net profit fell 20%, operating profit reached a new high

By PR admin | Published: August 23, 2026


Hasselblad operates as a private company under its parent entity, DJI, so it does not publish detailed quarterly earnings calls or SEC-style public reports. However, official annual corporate filings submitted by its operating subsidiaries (Victor Hasselblad AB in Sweden and Hasselblad Holding S.à r.l. in Luxembourg) reveal the following recent financial figures:

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Posted in Hasselblad| Tagged | 17 Comments

Significant Sony FX3A, FX30, FX6, FR7 cinema cameras price increase announced in Japan

By PR admin | Published: August 22, 2026


Sony Japan announced a significant price increase for several cameras:

ModelProductOld PriceNew PriceIncrease% Increase
ILME-FX3AFX3A body¥581,900¥693,000¥111,10019.1%
ILME-FX6VFX6 body¥935,000¥1,045,000¥110,00011.8%
ILME-FX6VKFX6 + 24-105mm¥1,089,000¥1,215,500¥126,50011.6%
ILME-FR7FR7 PTZ cinema¥1,430,000¥1,622,500¥192,50013.5%
ILME-FR7KFR7 + 28-135mm¥1,727,000¥1,972,300¥245,30014.2%
ILME-FX30FX30 XLR handle¥352,000¥374,000¥22,0006.3%
ILME-FX30BFX30 body¥297,000¥319,000¥22,0007.4%

  • Total affected products: 18 (7 cameras above + 11 memory cards)
  • Average increase across the priced products is reported at 12-14.5%
  • Here is the original text from Sony Japan:

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Posted in Sony| Tagged , , , , , | 23 Comments