
We already saw several hints in the past weeks that Hasselblad will be entering the prosumer market with a new camera. Photothunk made a very good analysis of the current situation at Hasselblad and had this to say about the upcoming camera:
Hasselblad already sold out their last Lunar camera (still available in the US) and now “the Swedish medium-format giant still has plans to open up its professional dominated market to a wider audience”. Hasselblad’s CEO also said that the company’s next move will be “from professional to the prosumer. That’s the arena we see as a […]