Tag Archives: Hasselblad medium format mirrorless camera

New Hasselblad mirrorless camera to be announced on June 22nd at 14:00 (CET)

A quick update to my last post about the upcoming Hasselblad camera – the official announcement will be on June 22nd at 14:00 (CET). You can see part of the camera in the attached screenshot above. The camera was described to me as mirrorless, “very special”, “beautiful”, with an unusual aspect ratio. You can watch […]

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Hasselblad rumored to announce a new camera next week

Next week (on June 22nd or the 23rd) Hasselblad is rumored to announce a new camera. I got this information from two different sources and I am now trying to get more details about this new camera. Update #1: a reader sent me the link to this 50MP CCD full frame sensor. Update #2: New Hasselblad […]

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What will be the secret Hasselblad camera?

We already saw several hints in the past weeks that Hasselblad will be entering the prosumer market with a new camera. Photothunk made a very good analysis of the current situation at Hasselblad and had this to say about the upcoming camera:

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Hasselblad to enter prosumer market

Hasselblad already sold out their last Lunar camera (still available in the US) and now “the Swedish medium-format giant still has plans to open up its professional dominated market to a wider audience“. Hasselblad’s CEO also said that the company’s next move will be “from professional to the prosumer. That’s the arena we see as a […]

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