First Fuji X70 camera pictures and specs

Fuji X70 camera silver
Fuji X70 camera LCD screen
Fuji X70 camera black
Fuji X70 camera rumors
The Fuji X70 will be announced together with the X-Pro2 and X-E2S cameras in 8 days. The X70 technical specifications are:

  • 16MP APS-C X-Trans CMOS II sensor
  • Image processing engine EXR Processor II
  • AF 0.1 seconds. The image plane phase difference AF
  • Shutter lag is 0.01 seconds. Shooting interval of 0.5 seconds. Start-up time of 0.5 seconds
  • Customizable control ring
  • LCD monitor three inches 1.04 million dots. 180 Opening tilting
  • For the first time adopted a touch panel in the X series. Focus area selection, touch shot function
  • The lens of the newly developed 18.5mm F2.8 (equivalent 28mm)
  • Digital tele-converter (35mm and 50mm)
  • Auto mode switch
  • Digital split image. Focus peaking
  • Wi-Fi built-in. Remote control shooting
  • Continuous shooting 8 frames / sec in the AF tracking
  • Silent electronic shutter. Top speed is 1/32000 seconds
  • Film simulation mode (including classic chrome)
  • Multi-exposure function
  • Eight of the advanced filter
  • Interval Timer
  • Video Full HD 60fps

Via Digicame-info

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  • CaMeRa QuEsT

    I really don’t understand the reason for being of this camera. Fuji already won hands down with the X100 against the Ricoh GR and Nikon Coopix A, and now they decided to make a camera that’s basically an exact copy of those 2 loosing propositions? At least they are doing it right by giving it PD AF, a non retractable lens and fast reaction times.

    • Fuji made many variation that should not exists. They should keep their high end models and cut the rest. Fuji cameras are for enthusiasts and they buy the high end models.

      • sperdynamite

        I completely agree. Way too many crap models. Insistence on using the X-Trans which you have to be a cool-aid drinker to understand, and the decision to ignore the FF market has made me completely lose interest. They are great for enthusiast/amateurs but meh for anything beyond or below that.

    • Nikolay Iliev

      Some people prefer the 28mm over the 35mm. 🙂

      …and RICOH GR is far from a loosing proposition.

    • jar_jar_

      Last February, more than a year and a half after launch, Ricoh stated they were still having trouble keeping up with demand for the GR. It was never a losing proposition. The GRii was a very underwhelming replacement, but it is still a very good camera (and very popular for it’s segment).

      • Thom Hogan

        Really? Having trouble keeping up with demand? That’s more indicative of a Ricoh manufacturing problem than the volume of products they’re selling. Simply put, they’re not prepared to be a mass market company.

        • Zos Xavius

          Yeah because Ricoh has no experience with mass markets at all…..right…..whatever

          • Thom Hogan

            Ricoh is a business-to-business oriented company. They do not have any real consumer-facing businesses, nor do they have product lines that sell in the mass quantities of consumer products and have consumer-cycles, such as Christmas shopping.

            They are a good example of a big company (office equipment) investing in a hobby business (cameras), and then not getting that particularly right.

          • Skepticboy

            You really have no clue. The GR is the best selling camera in it’s sector

          • Thom Hogan

            And you don’t understand logical arguments. You know, the IF A AND B THEN AB kind of stuff.

            I don’t think it would matter if it was a best seller or a worst seller, if after SEVERAL years you can’t actually get production equal to demand, there’s something wrong.

          • jar_jar_

            I think you’re raising interesting points, but what you were originally trying to argue is whether the GR is successful or a losing proposition. The fact that it is a best seller is absolutely something that matters in that conversation, regardless of whether Ricoh was ready or not to deal with that demand. People do want very compact cameras with great image quality, and the GR has filled that need well enough that demand actually grew in a segment that (I’m admittedly guessing for this next part because of most camera product cycles) normally would see a decline in sales over that period. It is very much indicative that it is a camera that people want, and not a losing proposition as the first commenter wrote. Is it a segment that competes with Canon/Nikon DSLR sales, or even most MILC systems? No, but Ricoh has done well with it and is staying in that market. Should Fuji try it out? Well, the X70 is larger than the GR, but having a non-retractable lens sounds nice, and it looks like a viable alternative to the GR, especially with it’s Fuji dials and the unique look to their images.

          • Thom Hogan

            Okay, define “best seller.”

            As far as I can tell, you define that as (1) the number one camera in essentially a three-camera market; and (2) the camera Ricoh makes the most of. Neither of those actually equate to “best seller” in my book.

            In terms of actual units sold, the GR is so far down the list it doesn’t actually show up here in the US in the retail store data I have available to me. In Japan it does show up from time to time in the BCN data. But we’re talking about very few units here. As in less than 100k. That you can’t “keep up with demand” when you’re making so few units a month indicates that you’re not actually interested in making a lot of units: you never intended to scale for success. Hobby business.

            FWIW, the Fujifilm X100 far outsells the GR. And it, too, is almost a hobby business, but Fujifilm hasn’t had any difficulty keeping them in stock, despite using a virtually total hand-built assembly line.

            Look, the GR is a nice camera, no doubt. But is it a relevant camera in the market? No, it’s volume is too small. Do cameras really impact Ricoh’s bottom line with any significance? No. The entire group that includes Ricoh/Pentax and a few other things barely makes single digits in terms of percentage of the entire company. A difference of making 10k units or not is a rounding error on their financial statements.

          • CaMeRa QuEsT

            Let me define “loosing proposition” in the context of my original post thus: I see people hanging X100 cameras on their necks from time to time, have saw a guy once with a Coolpix A and have not seen anyone with a GR, ever. But then you might argue that the GR is so stealth, maybe that’s the reason I’ve never seen anyone using it. And then there is the whole Leica X series, which I totally forgot about when writing my original post. Of course the GR is not a loosing proposition for Ricoh in the sense that it’s their top seller (only seller?), but I bet Nikon churned out more Coopix A units during its initial production run than the total accumulated units of GR Ricoh has made up to date. And yet the X100 series has outsold all of them many times over. I’m sure the 4 players in the segment have invested more or less the same amount of money in R&D and factory outlay for each of their initial offerings, with Nikon perhaps outspending all the others in marketing, again, many times over, but it is Fuji that has milked the most out of the initial investment, excuse me for repeating this phrase so much, many times over compared to the other 3 players. Isn’t that the definitive definition of winning proposition in the context of these cameras’ business cases, the winner being the one that’s getting the most return from its initial investment? I rest my case.

          • Thom Hogan

            Correct, CaMeRa QuEsT. It’s all about ROI. The reason Ricoh isn’t going to make any additions to manufacturing capacity is that it would lower their ROI on their most popular product. Certainly Ricoh has the capacity to throw as much cash and resources as needed at the camera group. It’s not doing that. It’s just letting them operate as a little mostly independent entity as long as they aren’t sucking resources out of Ricoh.

          • BP2012

            Bla bla bla… Ricoh is selling less than 25% of their camera products outside of Japan. So do your homework or just shut up if you don’t know the basics.

          • Thom Hogan

            I fail to see how where Ricoh is selling products has anything to do with the problem of not meeting demand. Indeed, given that they are selling mostly in their home market, you’d think they’d have the ability to assess demand better.

            Your argument is non sequitor.

          • jar_jar_

            They have been in the camera business almost as long as any other Japanese camera company, and the GR series has been a popular product line for them for a very long time, particularly in the Asian market. They aren’t new at this.

          • Thom Hogan

            They’ve been in business forever and know what they’re doing, but they don’t know how to fulfill demand on a key primary product. That’s what you just said. In other words, despite all that experience, they still don’t know what they’re doing. Excellent use of logic, dude.

          • jar_jar_

            Thanks mate. The reason they weren’t keeping up was because demand grew even more after a successful launch. So yes, I think that is a good use of logic for arguing that the camera is not a losing proposition. What are you even trying to argue at this point?

            Edit: And my pointing out that they have been in this business forever is because you made it sound like this is just a hobby to them that they just started. The fact that something unexpectedly grew in demand does not mean they don’t know what they’re doing.

          • Thom Hogan

            The GR has been in production for how long now? And you’re claiming they still can’t keep up with demand? Get a clue. The Ricoh camera business is not focused on being optimized for ROI. It’s a hobby business, just as Apple TV is for Apple.

            It doesn’t matter how long you’ve been in that business, actually. It’s how you treat it and invest in it.

          • jar_jar_

            Here is what I am “claiming,” direct from a Ricoh rep interviewed last February by Imaging Resource:

            “Ricoh rep: So this camera is still continuously attracting a certain number of fans and end users. So for this year also, our capacity cannot keep up with our demand.

            Interviewer: You can’t keep up with demand for the GR — really?

            Ricoh: Yes, still. This model was announced two years ago, but the demand has always been steady. Of course the Japanese market has already saturated for the GR, because a lot of early adopters already own it. But then we established the Far East countries, or Asian countries. China is now booming, Taiwan has a really crazy demand for this model right now. So the worldwide total of GR sales in these two years has always been steady, never decreased.”

            Guess what? That looks like a clue! (Hooray, I found one.)

            And you said that is more indicative of poor operations than actual success. I repeat: what are you trying to argue? That because Ricoh had issues keeping up with demand a year and half after releasing the camera, that the market for premium fixed lens wide angle cameras is a bad market (because that’s what we are talking about still from the original comment, right)? Or are you just here to say that you think Ricoh sucks because they didn’t anticipate more demand well after the GR had been on the market? That they’re somehow not a real camera company? I don’t know about you, but I haven’t heard of too many cameras (in an industry where refreshes or replacements are common within two years, or sooner if you count Sony) where the company can say demand hasn’t decreased two years into production. Production issues or not, that is a successful product.

            “They are a good example of a big company (office equipment) investing in a hobby business (cameras), and then not getting it right . . . It doesn’t matter how long you’ve been in that business, actually. It’s how you treat it and invest in it.”

            Huh? How are you judging Ricoh here? They make profits from their camera division. In a publicly traded corporation, they’ve kept this “hobby business” for over 60 years (or much longer, if you count their cameras dating back to the 1930’s with names other than Ricoh). They’ve outlasted other manufacturers, over decades, who have been in the same niche markets as them. Ricoh has a rabid following amongst street photographers. Most comments from street photogs on this site and others have said they’ll probably stick with the GR over the X70 (because of the strengths of the GR, not faults with the X70 design).

            Are you implying that every business needs to become dominant in their entire industry for them to be successful, or that there is no room for niche manufacturers? Do you also think Fuji is a failure because they are not Canon/Nikon/Sony? I really don’t understand what your actual point is anymore.

          • Thom Hogan

            I’m starting to find your name appropriate. ;~)

            Gee, you bought their explanation hook line and sinker. Do you wonder what a shareholder of the company might say if for a key product they couldn’t figure out what demand is over the course of two years and match it?

            What this says to me is that Ricoh didn’t do their homework, nor did they have a contingency plan for if their estimates were wrong. Not. Good. Business. Practice.

          • BP2012

            bla bla bla… Who cares about your opinion. We know the figures, we know the products and we don’t care about your vr fiction at all.

          • Thom Hogan

            And here I thought that we were mostly done with the age old Internet dismissal problem. You’re acting like a 15 year old.

            As for “know the figures, know the products,” you’re hiding behind anonymity, so we have no way of assessing whether your assertion is anywhere close to true. I’d guess that it isn’t by your sophmoric arguments and dismissals.

          • BP2012

            They can’t keep up with demand in Japan and they are selling almost 80% there. Outside of Japan camera is so rarely accessible that we couldn’t talk at all about keeping up with demands.

          • Thom Hogan

            Again, how long has the GR been in production? I couldn’t care less where they’re selling it. If demand has been consistently higher than production, that indicates one of two things: incompetence or non-responsiveness. I suspect the latter.

            Certainly Ricoh has the resources to buy more parts and increase production to ANY level they might choose. They have the financial resources to actually build an inventory and sell from inventory. They’re not, and I’d guess this is willful on their part. Why? Because the ROI on doing that isn’t meaningful, nor is the ROI on the GR to the entire company meaningful, either. This is actually one of the things that causes financial analysts to label a business as a “hobby business,” by the way: willful but limited investment.

          • BP2012

            Sorry but you logic is completely wrong. Read my previous comment and you will know why.

          • Skepticboy

            Man you really have no clue. The way you maintain price is to always make sure DEMAND is greater than SUPPLY. What is your issue really Thom besides lack of business acumen? Perhaps you need more jello to smear yourself with in your mommy’s basement while you drool over resolution charts?

          • Thom Hogan

            When you and your friends get to college, take a business class. If you’ve been to college and took one, ask for your tuition back.

            The goal of a business is NOT to maintain price of an object, but to maximize ROI.

          • Zos Xavius

            Good points for what its worth.

          • BP2012

            Another completely wrong conclusion because their camera business is profitable (based on annual report) and they are making excellent camera products (based on customers satisfaction). Could be better off course, but it far from your conclusion. Most important Ricoh problem is accessibility of their products outside of Japan. Unlike Canikon or Sony most of their cameras (3 of 4) are selling in Japan and their consumer-facing business there is functioning great, but they simply does not have financial justification to do marketing campaigns all over the world for less than 25% of their products.

          • Thom Hogan

            Being profitable has nothing to do with the discussion of whether or not the business is a hobby business. A hobby business isn’t defined by profitability. It’s defined both by a disinterest in increasing investment in it and a basic disinterest in what the ROI for the business is at the moment.

            Moreover, you keep pointing out that they mostly sell in Japan, and that has nothing to do with the “not meeting demand” problem. You use complete non sequitor arguments that don’t get to the point.

            The point is simple: Ricoh COULD easily fix the supply problem. They haven’t, and over a very long period of time.

        • BP2012

          Completely wrong except lass sentence partially.

    • R O

      GR is an icon. The X100’s failure to have a quick way to adjust zone focus is the reason most street photographers have taken a pass on it.

  • Caissa Martens

    Can you change the lense ?

    • TinusVerdino

      When you really want to.

  • a4

    Pitty… such potential crippled by omitting the VF (it din’t even have to be from the top of the line, just to be realistic here…).

  • RodneyKilo

    Unfortunately three years late, both with concept and this sensor.

    Why not just get an XA1 body for $250 and add whatever lenses?

    • CaMeRa QuEsT

      Exactly. And you don’t need to send it to service if the sensor gets dirty (which it will), you can clean it yourself. That’s my main beef with these APS-C compacts: their sensors do sooner or later get dirty and you have to depend on their service department to disassemble it and clean it for you, which means an additional expense for the luxury of owning a fixed lens APS-C compact.

  • Looks neat. I’m a big fan of the GR so the more 28mm premium compacts the better, IMO. Plus the touch screen, if used for AF, and the control ring, if used for MF, would solve my only complaints about the GR.

  • Adam

    Sooooo X100 lite?

    I think I would have liked an X130 instead (X100 with X Pro 1 viewfinder).

    Feel like the SCM dial is a little too close to the aperture ring.

    Digital teleconverter…not sure how I feel about this idea. Need to see how this works.

    • yes, but why?

      • Adam

        Because I like to compose with my biological eyes, not with my electronic ones.

        • My point is that Fuji has a lot of unnecessary models: X-M1, X-A2, X30, X20, X10, XQ2… I cannot even keep track of all of the X models

          • SH*T666

            X10, X20 and X30 is another story. I don´t think a line of premium compact cameras is unnecessary.

          • How about the X-M1, X-A2, XQ2? Completely unnecessary in my opinion.

          • SH*T666

            These I completely agree!

          • TinusVerdino

            Great for bargain hunters

          • CHD

            Unnecessary and garbage. Those models are all handicapped with very poor ergonomics….was a waste of money for Fuji to even develop them.

          • I agree

          • Adam

            A lot of models yes, but Fuji sends to have found a niche for them. They have always been a company that could have gone with high efficiency, run of the mill offerings and production but chose the eclectic offerings instead. That’s what makes them Fuji and not Sony.

            I’m still waiting for the digital version of the GSW690. 🙂

  • Dima135

    I think its very good camera for street photography, specifically for “Shooting from a belt” style. (I’m not sure, how its term wrote on English). Yes – Ricoh has same camera, But in Fuji I see tilting monitor (I hope he also lifted up, not only down ?) and presentiment a much faster AF – And this is important for this shooting style. Sory for bad russian english

    • R O

      More important than AF is how it implements zone focus. It’s Ricoh’s snap-zone focus that truly makes it one of the top street cameras around. If the X70 manual focus is implemented as bad as the X100, then this camera is a loser for street photographers. The only time I use AF when shooting street is when in low light at f/2.8 as the DoF become too narrow for zone.

  • i like it!!!! not for me though.

  • Jón Ingólfur Hermannsson

    Wow – I am very surprised – I would be willing to bet that sales of the X100/t have slowed down a lot – as there is only so many Purists 🙂
    and this camera is not offering much for the Purists that the X100t does not have and I would assume there is an update for the X100t soon –
    I am really shocked – i was expecting an update to the X30 but with a 1 inch sensor – that compact market is hot – I really do not think the X100t market is hot – maybe lukewarm –
    Really seems Fuji is making some really strange decisions – I think folks have been waiting so long for the X-Pro 2 that many have converted to Sony A7 s or R by now or RX –
    I think Fuji sales will slump = the X-E2s update is none except some software tuning – who will buy it ?? only few Purists will buy the XPRO2 – and now this – I would bet that it will not be a big seller –
    I really think they would have been better of with what folks wanted a X30 with a 1 inch sensor – but in a bit smaller body – that is what folks wanted – not another X100t –

  • Mark

    Looks awesome but you can still find the odd new Coolpix A for $300. The hybrid AF sure is nice though, I’m sure it’s a faster camera than the Coolpix A.

  • TinusVerdino

    Looks nice but still not as pocketable as a GR. Articulating screen is a plus though.

  • Gum Li

    I still prefer the GR for it’s real “pocket” compactness.
    fit in your pants pocket and all you got to do is take it out, power up, snap and put it back.
    but not hang it on your neck and taking care of the lens cap.

  • MonkeySpanner

    This looks cool. I have the CpA and love it. But would be nice to have those film simulation modes.

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