RED “just warmed up the engine”, big surprise at NAB 2011

The CEO and founder of RED Jim Jannard promised a "big surprise" at NAB 2011 (April 9-14). RED have "just warmed up the engine" and have big plans for the future:

In the beginning, some said that RED was a scam. Now some say that RED is a one trick wonder. I have said that "the 1st is the worst".

So which is it? Is RED likely to last?

I guess this post is to say that we have more in development than we know what to do with. Our sensor program (the heart of a camera company) is way beyond my wildest expectations. We have stuff in the works that would scare you. I am shocked. Every day I wake up, the realities of what we dreamed are becoming a reality... and more. It is pretty surreal. EPIC (a nuclear reactor in a matchbox) is just the beginning. Hard to believe... but true.


Obsolescence obsolete. All the things we are doing forward work with what we are doing now. That was the concept. That is real today.

I thought I saw the future in 2005 when the decision to build the RED ONE was conceived. I also thought that was a big plan. While I guess it was... I see a much more advanced future now. Stay tuned. We have just warmed up the engine.

RED via PhotographyBay

This entry was posted in Red. Bookmark the permalink. Trackbacks are closed, but you can post a comment.
  • Back to top