Sony RX1 full press release

Here is the full press release for the Sony RX1 full frame compact camera:

Sony Introduces the World’s First Full-Frame Compact Digital Camera

New Compact Cyber-shot® RX1 Camera features 35mm full-frame image sensor and wide aperture f/2 lens

SAN DIEGO, Sept 12, 2012 – For the first time, all the benefits of full-frame digital photography are available in a palm-sized compact camera.
The extraordinary new Sony Cyber-shot® DSC-RX1 digital camera packs an advanced 35mm full-frame 24.3 MP Exmor® CMOS sensor and exceptionally Carl Zeiss T*t 35mm f/2.0 fixed lens into a highly portable, lightweight camera body.  Measuring approximately 4.5 inches wide by 3 inches tall and weighing just over a pound, it’s significantly smaller and lighter than any full-frame DSLR yet sacrifices nothing in terms of image quality, HD video quality or manual control.

“The new Cyber-shot RX1 is truly ‘one of a kind’, offering a unique combination of size and performance that’s never before been realized in the world of digital cameras,” said Yosuke Tomoda, director of the Cyber-shot camera business at Sony Electronics. “With its highly advanced sensor and fast 35mm f/2.0 lens packed into a small, portable camera body, professionals, enthusiasts and advanced hobbyists can experience the world of full-frame imaging in new and different ways than they ever thought possible.”

The new camera’s unified lens and body design allows performance that few interchangeable lenses can match.  The Carl Zeiss lens not only delivers spectacular image quality all the way to the edges of each frame, it incorporates a near-silent in-lens shutter and is far more compact than comparable lenses of interchangeable design.  The camera also features full manual control options and an intuitive user interface, making it easy for photographers to adjust all settings quickly and easily.

The 35mm full-frame sensor inside the RX1 camera more than doubles the area of APS-C sensors commonly found in much bulkier DSLR cameras, allowing it to take in significantly more light while capturing content.  With an effective resolution of 24.3 megapixels, it’s capable of resolving the finest image details and most subtle textures for rich color reproduction and an impressively broad dynamic range.
The large sensor size also boosts the camera’s sensitivity range to a generous ISO 100 – 25600, with the option to shoot as low as ISO 50 in expanded sensitivity mode.  Similarly, ISO settings as high as 102400 can be achieved using Multi Frame Noise Reduction. This allows the camera to capture natural, low noise handheld images in near-dark conditions without needing flash.

The fast, bright Carl Zeiss Sonnar T* 35mm lens is a versatile choice for portraits, street photography and everyday shooting.  This premium lens features newly designed optics including an Advanced Aspherical (AA) glass element, which contributes to the camera’s extremely compact dimensions without sacrificing optical performance.

The lens’ wide F2 maximum, 9-bladed circular aperture enable beautiful background defocus (‘bokeh’) effects to rival or exceed professional-class DSLR camera lenses. Additionally, it features a macro switching ring on the lens barrel which instantly shortens the minimum focusing distance to approximately 20cm (from image plane), allowing the camera to capture small, close-up subjects with exquisite detail.
The Cyber-shot RX1 camera also features an enhanced BIONZ® processing engine that rapidly handles data from the Exmor® CMOS sensor and also powers full-resolution burst shooting at up to five frames per second.  The powerful processor can output image data in 14-bit RAW format, giving advanced users total freedom to express their creative vision throughout the shooting and post-production processes.
Despite the camera’s extraordinarily compact dimensions, the new Cyber-shot RX1 model offers a full range of manual control modes on par with typical high-end full-frame DSLR cameras. Dedicated lens rings allow for fingertip control of focus and aperture, while a DSLR-style Focus mode dial on the front of the camera enables easy switching between focus modes.  Top-mounted exposure compensation and mode dials are strategically placed for simple access and operation, while custom function and AEL buttons on the back panel are also easily accessible.

The new camera features a Quick Navi mode that allows fast, intuitive adjustment of camera settings. This is especially useful when using the camera with an optional viewfinder (sold separately).  A memory recall (MR) mode is accessible via the mode dial so photographers can store and instantly recall up to three sets of camera settings.

Other refinements include a MF Assist function that magnifies a portion of the image while framing to simplify fine focus adjustments, as well as a Peaking function that highlights sharply-focused areas of the image on screen.

Additionally, the RX1 camera features By Pixel Super Resolution digital zoom technology, which allows for magnification of image size without sacrificing pixel count.  This results in far higher quality results than are achievable with conventional digital zoom.

A Smart Teleconverter function crops a central portion of the image sensor, boosting effective magnification by 1.4x or 2x realizing an effective 49mm or 70mm focal length.  With the extremely high pixel count of the full-frame image sensor, even zoomed and cropped images maintain generous amounts of fine detail when blown up for large print sizes.

In addition to beautiful still images, the Cyber-shot RX1 compact camera can capture high-quality, low-noise Full HD movie footage in all lighting conditions at a choice of 60p or 24p (progressive) frame rates. There’s a full complement of P/A/S/M exposure modes during video shooting for creative flexibility.

The new camera also features 13 different Creative Styles for fine-tuning images, plus a wide range of Picture Effect treatments.  Further, it has Auto HDR and D-Range Optimizer, bracket shooting (Exposure, DRO or White Balance) and Auto HDR shooting modes, and there’s a Digital Level Gauge that indicates camera pitch and camera roll on the LCD screen for straight, even landscape and architectural shots.

New Accessories for Cyber-shot RX1
Shooting possibilities for stills and video are broadened by the camera’s Multi Interface Shoe that accepts a growing range of accessories. Options include a high-quality OLED XGA OLED Tru-Finder™ EVF (model FDA-EV1MK) which allows for even greater manual focusing precision as well as an external optical viewfinder featuring Carl Zeiss optics (model FDA-V1K).
Also available are a thumb grip (model TGA-1) for sure, comfortable handling as well as a lens hood (model LHP-1) and jacket case (model LCJ-RXB).
Sony PlayMemories Services
The Cyber-shot RX1 comes preinstalled with PlayMemories Home™ (Lite Edition) software, allowing easy image transfers to a PC for managing, editing and printing. Available for free download, a full version of PlayMemories Home software adds movie editing and disc burning.
Also available for download, PlayMemories Studio™ allows game-like editing of photos and videos on PlayStation®3 systems. Images can be shared easily via PlayMemories Online™ service, the cloud-based sharing service from Sony that simplifies ‘any time, any place’ viewing on a wide range of connected devices.
Pricing and Availability
The Cyber-shot RX1 compact, fixed lens camera will be available this November for about $2800.
The FDA-EV1K electric viewfinder and FDA-V1K optical viewfinder will each be available at launch for about $600 and $450, respectively.
 The thumb grip, lens hood and jacket case will also be available at launch for about $250, $180 and $250, respectively.

The new camera and all compatible accessories will be sold at Sony retail stores ( and other authorized dealers nationwide.

Please visit for a full video preview of the new Cyber-shot RX1 compact camera and follow #SonyCamera on twitter for the latest camera news.

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  • Neri

    Almost 4K if you add the viewfinder and lens hood? Are they out of their minds?

  • mythbuster

    I think they are smoking the same s..t that those Sigma guys where launching the SD2…

    • Joe Bear

      Haha, +1. I actually think the price would be borderline tolerable if the lens was interchangeable. Alas, it isn’t and hence the value really goes down, especially with the lack of viewfinder without additional cost.

  • ghf

    When did Sony become Leica? Are they out of their freaking minds?! This is not as dumb as that Sigma pricing fiasco but it’s pretty damn close. Sony is going to sell very few of these cameras and that makes me happy. 🙂 The greedy bastards.

  • ghf

    $2800 + $600 + $250 + $180 + $250 = $4080

    BWAHAHAHAHAHAHAHA! This has got be a joke.

    • So…

      In this case, I will buy a Leica, for sure. I never pay a errrr… $4040 for a SOUNYYYY
      Sounyyyyyy are smoking hard, indeed.

      • But have you seen how crappy Leica digital images look? No… because you don’t know what to even look for.

        • docphoto

          have YOU ever seen how pictures of an m9 or monochrome look? as far as i am concerned they ARE digital! 😉

  • Michal

    Some people buy Sony gear simply because it’s Sony and obviously the company hopes that there are enough of those people who are rich enough to buy it. Sony is basically like Apple only with less reality distortion field around it but going after the Leica-like crowd in a big call.

    • Sam

      Apple aren’t the #1 electronics vendor on the planet because people are stupid and easily fooled by marketing ‘lies’. The Macbook Air is the best laptop you can buy for general use, the 15″ MacBook Pro is the best laptop for Pros and the iPad and iPhone are also the best in their categories. You can argue that’s not the case but you will have to argue hard against the sales numbers.

      Similarly, this camera is unique. It might be hard to sell but when you’re in a class of 1 you get to set the rules.

      The RX line needn’t be about sensor sizes. Sony can half the price of this camera with a non Zeiss lens. They can also boost appeal with a pancake zoom.

      For the truly wealthy this isn’t ‘real’ money and for those who lust after a Leica it’s half price. What people are missing is that there are many normal people who don’t want a DSLR. They want a compact that shoots like one. For them suggesting a 5D, A99 or D800 is like suggesting a Ford Raptor to someone who wants a Porsche. It’s not going to happen.

      For all that. I think they’ll have a job shifting these en masse. I don’t think they care. This is about bragging rights, market research and profit. Zeiss developed the lens using experience they already had under contract and the parts are not novel. It was a cheapish camera to develop. Sony aren’t going to lose any money on this I promise you.

      • I don’t think they can reduce the price that much if they get rid of the Zeiss name. I think they threw in the Zeiss name for better value.

        • peter s

          You are working for Sony?

      • Peter

        The Apple fanboys invade a photography website…what next? A culinary website?

        Apple users = simple-minded people.

        This camera is too expensive, drop it by 2/3 and maybe some more people would consider it.

        • Wasn’t the iPhone one of the most popular cameras on flickr?

  • Ozbaz

    WOW it is actually true and not a fake. Small size costs but this is amazing !!! I really want one

  • Tracht

    Leica price with lite software version for editing on a PlayStation?

    • Patrick

      LOL! Let’s see, a while ago it was moron’s strutting around in Tommy Hilfiger. Way before that, the branding gluttons just had to have a Seiko, or Longine Wittnauer.
      I wonder if they’ll have a gold chain to hang this around your neck. Now it’s Sony with their $3000 + P&S. I love it.

  • Donji Hogfan
  • Z

    OK, now I want an interchangeable lens FF mirrorless model.

  • Marvin8

    Recession? We ain’t in no stinking recession! 😀

  • Scurvy hesh


    • nycPete

      well, it comes with a $1000 lens.

    • It has a lens?

  • Donji Hogfan
  • nycPete

    im going to get one. I just need to sell on of my Leica lenses first.

    • Well, just one of them. And you might even have some money left over to get the viewfinder.

  • Dafaq

    Oh. rumors are correct… almost 3k for the body…. tsk tsk..

    • garygraphy

      The lens is free of charge but you pay extra for hood, a decent hold on the camera and oh, eye level framing capabilities.

  • Specs on the Sony site says there StedyShot… wonder how they’re doing it.

    • ugh let me try that again… “specs on the Sony site says there’s SteadyShot…”

  • This camera looks interesting, just too bad the lenses are not interchangeable. Probably that will come next year (just like Fuji tested out waters with x100). Also, Leica M10 is almost here, and I’ll probably will get that and not the Sunny.

  • test123

    lens hood = 180$


  • newoldmate

    What a joke.

    $450 for an OVF?! Only $150 more for the EVF? Makes no sense. The pricing is all up to shit.

    They haven’t even posted shots of the rear of the camera on the Sony website!

    This is just a big marketing feeler to see how many people will pre-order. Only when they get enough pre-orders will they actually go ahead and make the stupid thing.

    There are no rear shots available because they probably don’t want to commit to a design before they hear all the initial feedback.

    All product images are computer generated images that will most likely be different to the first batch of real photos of the camera that are released. If it ever gets made that is.

    Will be following this one closely..

    • Guess you didn’t see the hands-on youtube video?

      • newoldmate

        I tried googling this camera several times and found nothing, just the same shots.

        I seen some links to a preview on dpreview, so i’ve seen some more shots now.

        I want to like this camera, but there are so many turn offs and the price is a big one regardless of its features and performance.

        I think the best thing is that its actually a very good size and is a good sign that we will get a IL model hopefully within a year.

  • No dedicated shutter speed dial I guess?
    If I’m working on manual mode, I would prefer having shutter speed dial rather than exposure compensation dial.

    • Amri, I think most people shoot like myself….aperture priority mode. Set the aperture and let the camera choose the shutter speed…..dial in exposure compensation as needed. For my work this covers me 95% of the time, the other 5% I shoot full manual.

  • MaGoo

    I think I´ll keep my X100 for a while longer….

  • garygraphy

    I do not begrudge them the price as I imagine the cost of development to be significant. But I am annoyed that they are charging extra (BIG BUCKS EXTRA) for the hood… Not to mention the thumbs-up grip – they could have made the grip larger in the front, like GX1.

    And paying steep for the EVF – I would actually buy this camera but the lack of an internal EVF is just too great. I hate external stuff sticking out of my camera. They should have internalized the EVF and made the flash an add-on.

  • Craig

    I agree an outrageous price for a consumer electronic (as opposed to a boutique electronic.)

    However, blame Leica (boutique electronic) for the outrageous price of not only this Sony entry but the NEX7 and the Fuji xPro1, etc.

    Leica has reported record profits and good for them, I guess. They have successfully managed their image of exclusivity, durability and history. Leica’s cost no where near the asking price – there is an extra helping of the Leica image in the price.

    Thus, other companies are seeing that and want a piece of the action. So prices for the other offerings, in more or less the same form factor are equally outrageous, but priced under the Leica to look like a deal by comparison.

    Seriously look at the prices of the recent Fuji offerings or OM-D, Nikon 1, etc. Those prices are stratospheric for what those cameras are. How do we know? Because of the recent significant price drops – the huge price drop of the Nikon 1 comes to mind immediately. Also, compare the price of the OM-D to say the Nikon D7000 or Canon 7D. Who here thinks the OM-D costs as much to make as the Nikon or the Canon? It doesn’t cost as much.

    Again, Leica has offered a ceiling for pricing and others have come in under their price for what many will perceive as an economical substitute.

    I would encourage each person to study pricing and market substitution economics if you don’t believe me.

    One last point. It is just too dang bad Fuji, Oly, Nikon, Canon cannot make a camera many people are asking for – a true digital rangefinder to compete with the Leica, or at least something akin to a rangefinder.

    All we are offered is EVFs and after-thought add on EVFs that look like a wart on top of the camera. Canon, Nikon, Fuji, Oly, Yashica……..all use to make rangefinder (style) cameras. I wish they would dig some of those old cameras out of the closet and figure out how to make them for the modern age. I am sure some of that has happened. I wonder what is holding them back from coming to market.

    • Samony

      One of the few sane thought out posts I’ve seen on this camera. But what’s holding them back you might ask? Think Sigma and Fuji. Why only make a body to sell bodies when you also make lenses? I would have thought the Sigma had somewhat of a chance if they made it in either Nikon or Canon mount in addition to the SA mount (or all three). But they will not be able to keep image control to just one lens criteria (like their own). Think of when people started to adapt Leica M or Zeiss ZM lenses to the Nex bodies. They had some that performed fine and some that didn’t. Ricoh went down that route with a M-mount module for their system and they went so far as to pre-test and publish a working Leica/VC lens listing on their website to make sure people knew what they were getting into. People here complaining are basically wanting a Leica M9/10 for half the price which by the way they are not getting or are going to get anytime soon.

  • Anonymus Maximus 1st

    I knew that the elitist writings of the new Luminous Landscape contributers (fine wine collection, high end stereo and all that ) will be finnally noticed by the manufactrurers.

  • Sad thing is in another few years all cameras may end up FF, costing what smaller APS-C cost now. Early apdopters not too happy.

  • mark

    I don’t know where ya’ll were getting your dirt cheap cameras for so many years because I have news for you…they’ve always been expensive. Especially cameras like this that are unique in the marketplace. It seems like every camera on this site is instatnly touted as being over priced. I mean this is not a freaking obscene Leica price we’re talking about. It’s the smallest full frame digital camera ever with a zeiss lens. Why WOULD it be cheap?

    • mythbuster

      Look at the Fuji EX1 and compare: interchangeable excellent lenses and new ones comig soon, integrated viewfinder, full manual controls, very well made nice camera. Fuji is both: good and cheap. This is only an experiment to see if there are out there so many dumbs wanting to give Sony 4000 for a bad Leica´s imitation

  • Nino N.

    Very appealing looking but too costly.

  • GoGoSniper

    The recently annouced complicated Nikon D600 with “Sony” 24MP full frame is selling for 2 Grand. Sony thinks this camera worth 3 Grand? Com’On, if it comes out few yrs ago, well it may be okay. But now??? Give’me a break.

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