For 10 consecutive years Canon has the #1 spot for digital cameras with interchangeable lenses


According to their own survey, Canon announced that they have been holding the #1 spot in market share for digital cameras with interchangeable lenses for 10 consecutive years:

Canon Holds No. 1 Share Of Global Interchangeable-Lens Digital Camera Market For 10 Consecutive Years 

MELVILLE, N.Y., April 22, 2013 – Canon Inc., today announced that the company's EOS line of interchangeable-lens digital cameras (Digital SLR and compact-system cameras) have consistently maintained the No. 1 share worldwide in terms of volume within the interchangeable-lens digital camera market for the 10-year period from 2003 to 2012.*1

In addition to interchangeable lenses, Canon also develops its own key components - the CMOS image sensors and image processors - employed in the company's interchangeable-lens cameras, incorporating the most advanced of these technologies in its flagship EOS-1D series. By applying these technologies to other models as well, Canon has successfully created a powerful product lineup that effectively responds to the needs of a wide range of users, from professionals to entry-level users, which has enabled the company to maintain the top global share.

In 2003, the dawn of Digital SLR cameras, Canon introduced its breakthrough EOS Digital Rebel, a compact and lightweight user-friendly camera that set the stage for growth in the Digital SLR market while, at the same time, captured the top share of the global market. Since that time, Canon, in the company's ongoing pursuit of high image quality, has launched a number of models targeting advanced-amateur users that offer among the highest levels of performance for their class, including the EOS 5D series, which paved the way for Digital SLR video recording.

In 2012, Canon celebrated the 25th anniversary of the introduction of the EOS camera system and marked its 10th consecutive year as the market's world leader. During the year, Canon launched the compact-system EOS M, aimed at expanding the company's entry-level user base, along with the EOS 6D, the world's smallest and lightest*2 Digital SLR camera equipped with a 35mm full-frame CMOS sensor, which contributed to the growth of the advanced-amateur user segment.

This year, Canon introduced the EOS Rebel SL1, the world's smallest and lightest*2 Digital SLR camera equipped with an APS-C-size sensor, bolstering its product lineup with a model befitting the industry's top brand while targeting its 11th straight year as the world's market leader.

With a history of producing cameras that dates back to the company's founding in 1937, Canon will continue refining its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers-from first-time users to advanced amateurs and professionals-while contributing to expanding the photographic and video imaging culture.

*1 Based on a survey by Canon.
*2 As of March 1, 2013, based on a Canon survey.

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  • dave

    oh, how exciting.
    clap, clap, clap.

    • lol


  • x4rd

    Who was before them?

    • Zograf

      Nikon were before them. And before Nikon, Exakta was everywhere.

      • Leontin

        And now FUJI has came. Big problem for Canon

      • jake

        Konika is the oldest japanese SLR make.

        • Warpig

          Wrong, the first japanese SLR was the Asahiflex I, of Asahi Optical, Co. Later Asahi Pentax.

  • beavis

    Yeah, and now this era ends… with deficit of invention, too much self confidence and overpriced top line products…

  • jaja

    The difference between now and 2003 is that 10 years ago they held almost 100% of the market versus a pure plurality they have today. Why would anyone care if they have been #1 in marketshare and trending downwards? You can smell the sweat with this press release.

  • FBY

    Who made their lenses when they started in 1937?

    • derek

      mmm sony…

      • jake

        no Pentax made their lenses when Canon started in 1937 or 1939.

  • Innovation Thy Name is Canon

    …and to celebrate Canon also announces a new Rebel Kiss EOS DSLR with 18 megapixel CMOS sensor. May the run continue. Innovation at its finest.

  • BrolyMan

    Notice how all the “data” is provided by Canon surveys. Who will most likely fill out a Canon survey? A Canon owner. Hell I made a pinhole camera before, does that mean if I survey myself then I can declare I’m #1 in the Pinhole market share for my “brand” of camera?

    The following statement is a minor Troll

    Canon consistently selling you less for more since 2003. T2i, T3i, T4i, T5i, 6D, 5Dmk3, 1Dmk4 etc…

    Troll session over

  • ww

    According to my own survery (my mom, wife, and kids), I am the greatest photographer in the world…

  • Nishi Drew

    Congratulations to “4 consecutive years of use for the amazing sensor first utilized in the 7D, which has now been adopted by many of our cameras including the revolutionary EOS-M, we never had to make a new one because people keep on buying each camera that has the same exact IQ as what the top-of-line could deliver in 2009!” 😀 yay~

    • By your logic companies like PhaseOne, etc. aren’t important at all because they have zero APS-C sensors in their lineup.

      Yeah it sucks that Canon’s stuck ~18MPs right now but, in a bit of fairness, Canon has been producing more (different) sensors than anyone else, if you look up the facts.

      Nikon’s first full frame camera was 12MPs when Canon was generations ahead with the 21MP 1Ds III which was in fact slightly better in the overall noise/efficiency while having the extra megapixels, again if you read/do tests (I know I have). And Nikon used the same 12MP sensor in the D3->D700->D3S… 2007 to early 2012. That’s 2002-tech for Canon. Yeah… so it’s in 2012 that Nikon moved on from what Canon came up with 10 years earlier.

      Plus who cares about small/APS-C sensors and the 7D… being on the bleeding edge with small sensors would matter for a company like Pentax or one of the FourThirds ones because that’s the largest they go. Canon had the 1D and 1Ds line for anyone who wanted more.

      It’s clear that this post is a tongue-in-cheek one because the PR admin is well know Leikon fan-boy. I’m of course no such thing… I’m very happy Nikon owner actually:


      • Remedy

        What da actual phuck are you even talking about?!! Are you seriously that stupid or do you just pretend that good?

        First of all Canon 1Ds Mark III came out in 2007 ( TWO THOUSAND SEVEN), the very same year Nikon D3 came out. To be precise D3 was announced 3 days after 1Ds Mk III. Get your shit straight you constantly lying fake.

        Second, from day one 1Ds was destroyed in nearly every aspect by D3 (apart from the resolution obviously). Regarding noise performance 1Ds was generations behind. Not only it had tons of more noise but also the noise was like every other Canon (till 5D Mk III) very digital, blotchy and unpleasant. The most significant thing is that Canon managed to beat “old D3” only recently with it’s 1Dx, solid 5 years later. How sad is that?

        Third, the sensor in D3 and that in D3s is not the same sensor. Again mate get your shit straight before you start making ridiculous claims. Also D3s is still unbeaten by any Canon and it won’t be for several more years untill new flagship model will be announced…. and it’s still only a blind guess. So how about that?

        So to sum this up. As soon as Nikon came up with it’s full fram camera Canon is trailing behind and can’t even come close. Nice.

        Fourth, EVERYONE cares about APS-C because this is EXACTLY what makes money for Canon, Nikon, Sony, Pentax etc. These are the most popular cameras on the market not some fking tiny percentage FF is. Again, get your shit straight.

        Now a proof of your nonsense.


        • jake

          12mp is FX is the worst thing ever come from Nikon , the D800E is the best thing ever come from Nikon.

          • apollo

            What do you mean “12mp is FX is the worst thing ever come from Nikon”. Have you ever used camera with that sensor? And how often do you need a 36mp sensor and where do you need that? I bet you judge cameras by the amount of MP they have…

          • “I bet you judge cameras by the amount of MP they have…”

            Not judging a camera by the amount of MPs it has is just as bad.

          • apollo

            Well, would you have 6mp sensor which is very high quality and amazing performer or 32mp sensor which is very low quality, almost useless? It’s not hard to pick the right one…

            People worry too much about the MP amount, it’s just a number, they should concentrate to a quality of a sensor and low light performance. To me, I would manage to live with a 6mp sensor instead of these 20mp sensors if the 6mp outperforms the 20mp with the quality.

          • I think you’re overlooking a few things here:

            (1) having more pixels doesn’t mean overall quality is sacrificed. Manufacturers wouldn’t be selling new cameras if people printed the same photo shot from a lower mp model and a newer higher mp model and saw things getting worse. It rarely happens that way in the same model line.

            (2) That’s the common sense perspective. Technically speaking, what contributes a lot to the overall noise is the sensor size (including fill-factor). When those two remain the same and the pixel count is increased, there is no increase in noise… also a new sensor with more pixels (for the same series) comes with slightly improved overall efficiency that will pretty much guarantee a positive improvement. So if all you need is 6mp, down-ressing a 36mp image will give you what you want and a bit more because 36-> 6 is going to look better than a native 6mp image… you’re getting free “anti-aliasing”. Alternatively, you can get a true ~9mp image:

          • What’s this quality you speak of? Dynamic range and low noise? So what you’re basically saying is you rather look at a 6MP HDR image than have a higher resolution image in which you can actually see things.

            Mind you, the gains you will get by having a lower number of MPs, after normalisation, would be pretty minimal anyway… you’re not going to see things like you did bracketed exposures.

            Also, resolution adds to the viewing experience greatly… at least for my style of shooting and reproduction. And even the best of medium format digital pales in comparison to what (film) cameras have been capable for decades. So resolution is far from being “enough” by all measures.

        • “First of all Canon 1Ds Mark III came out in 2007 ( TWO THOUSAND SEVEN), the very same year Nikon D3 came out.”

          You’re a very thick individual… how else could I say the 1Ds III was generations ahead of the D3?

          “Regarding noise performance 1Ds was generations behind”

          I was comparing the D3 to the 1Ds III. I wouldn’t expect you to know how this works because for that you need to be able to think and read:


          “Third, the sensor in D3 and that in D3s is not the same sensor.”

          lol you’re so gullible… I bet you read Thom Hogan and Ken Rockwell. Bet you think that just because there’s suddenly less noise at ISO 6400 out of no where and it does video. I can’t explain this to you here because you don’t seem to have the maturity to sit down and listen.

          In the future, do your homework on the person you’re attacking… you’ve just embarrassed yourself. Time to register a new alias and come back.

      • NicholasJong

        Just want to say that APS-C isn’t the biggest for Pentax. They have mid-format 645D, which is quite a bit larger than FF 35mm.

        • Yeah forgot about the 645D… it’s a good camera. But the context is manufacturers that have APS-C and FF sensors for 35mm bodies.

      • Nishi Drew

        Wow I didn’t think someone, especially you geno would act so confused, sarcasm that tough to get?

        I could care less about the 7D because of all that, I’m running a 5DII and would like a second camera for both back up stills and B-roll video but so far it’s been a pathetic show of the same tech being diluted out. And really Canon makes the most variety in sensors!? Wow that’s amazing, now why is it that they can do that and not care anymore for their APS-C line of cameras? Oh right because Canon wants to sell to the masses, and besides they do good business in the copy and scanning market.

        As for the D3 sensor going in 3 separate cameras I totally understand, it was a great sensor that caused many users, especially those in the reportage and sports side of things to partake in a mass exodus to Nikon, D3 was perfect, D700 was good, but Canon started the HDSLR trend with video and I’ve been stuck with them and their lack of development.

        … oh yes and the usual link to large format film right after stating you’re a Nikon fanboi, ah I see and agree film is still awesome… guess it’s all about shallow, the shallow DoF the better the photo, you need to go shallow or your photos aren’t good~

        • jake

          just get the rX1 and shun all other crappy bulky D-SLRs.

          I owned D800, D800E and D600 +my old ancient 5D2 , but I decided to rent the RX1 and I fell in love with it , it is the best 2k camera ever made and the lens on that camera is simply outstanding , much better than any DSLR 35mm prime lens,period.

          now, I own my own rX1 in addition to my D800E and D800, I can’t believe my RX1 replaced 2 FF DSLRS and 2 35mm and 28mm primes at once……………after I got my RX1 , I sold a D600, a 5D2 , Zeiss 28mmf2 ZF2 , Zeiss 35mmf2 ZF2.

          the RX1 was the best camera I have ever used….best 2k I spent in my life.

          get the RX1 or even better the Leicam M and shun all boring D-SLRs.

          Thanks Sony and Leica.

          • Remedy

            You really seem to have no fking clue what you want/need. Maybe try stop fapping over gear and make some photos instead. Facepalm

          • And you would know what he wants or needs more than he does, right?

          • RX1 is a nice camera but the lens fringes at f/5.6… that’s all… if that’s no biggie.

        • “guess it’s all about shallow, the shallow DoF the better the photo, you need to go shallow or your photos aren’t good~”

          Umm when did what I or anyone else does with cameras ever become anyone else’s business? If you don’t like shallow DOF you can tighten your pinhole for all anyone cares… if that’s possible. This discussion was about sensors, btw…

          Also large format is not only about shallow DOF:

      • Writergenotype

        Too bad you don’t understand about megapixels. That underwhelming D3s you talk about still to this day has the best low noise/high ISO capability of any DSLR on the planet, which is why they are so sought after today even in the used market. You should know that as a Nikon owner.

        Currently the D4 still trumps anything Canon has in this department.

        And while we’re at it, let’s talk about some other things that repeatedly disappoint real pros about Canon:

        – Canon’s autofocus system is notorious for missing focus (unlike Nikon’s) — this has been a repeated gripe among many pros I know.

        – Canon’s flash system is like working with stone knives and bear skins compared to Nikon’s CLS

        – Canon STILL haven’t moved to an RGB metering sensor (Nikon has had that since the mid-’90s with the F5).

        I could go on all day about why Nikon is clearly superior to Cannot.

        • “Too bad you don’t understand about megapixels. ”

          Congratulations on telling the whole world that you’re a bitter Nikon fanboy who doesn’t know how to use a web-browser and a search engine.

          Seriously, this wasn’t meant to be about Nikon vs. Canon… this was about sensors. And a lot of the things you mentioned are wrong. Canon’s AF has been fine and now it’s better than what Nikon has. Flash systems are personal things… smart people don’t have issues with either system. And RGB metering is a gimmick… how stupid are you to fall for that kind of marketing rubbish? Learn to use a camera.

      • mypobox

        I can’t believe anyone even bothers to reply to genotype. this person has an opinion on everything and makes flagrant, ignorant statements all the time just to elicit a response. The definition of a complete loser IMHO.

        • Jake

          Couldn’t agree more.

  • photoviking

    An impressive run. Will they be able to maintain that position into the next decade? Too early to tell. What do you think?

  • Jim

    Canon 1Ds III released. 21 Megapixels, DxO mark of 80.
    Nikon D3 released. 12 Megapixels, DxO mark of 81.
    Both state of the art – you could chose resolution or sensitivity.

    5 years later, 2012:
    Canon 5D mark III released. 22 Megapixels, DxO mark of 81.
    Nikon D800E released. 36 Megapixels. DxO mark of 96.

    Canon have fallen way, way behind. Even the inexpensive Nikon D5200 achieves a higher DxO mark (84) than any Canon camera ever released.

  • Canon My Hoop

    Shame Canon sensors suck sweaty balls.

    • CHD

      Yes….man my pictures suck I should totally throw away my 5D2. Same goes for my Leica M8, what a piece of crap.

  • Simple

    It’s cheaper that why higher sale.

  • Simple

    It’s cheaper that why higher sale.

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