A quick update on my last post: Hasselblad representatives were also present at the same Zeiss Touit event in Japan and announced the official launch dates for Lunar mirrorless cameras (the initial release was delayed). The first launch will start on May 30th in New York and then will move to Europe and Asia.
This Lunar first look video pretty much describes the target audience: "this is a camera for the person who appreciates that getting there in style can be more important than getting there the fastest":