Sony reassures that A mount will stay alive

Few weeks ago Amateurphotographer reported that Sony is still committed to the A-mount:

"Though designed to work with E-mount lenses, Sony UK's head of digital imaging, Frederik Lange, stressed that the A3000 launch does not signal the end of A-mount cameras."

The a99 camera will run out of production in late November. The Sony a65 camera is already listed as discontinued on the Sony Store website:


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  • SteveHood

    The quote above is not what Olympus said. Here is the actual quote. Everyone can come to their own conclusion on what it means.

    ‘There will always be a market for A-mount,’ he told Amateur Photographer. Photographers can attach A-mount lenses to the A3000 using an optional adapter.

    • Cinekpol

      Important thing is that “Photographers can attach A-mount lenses to the A3000 using an optional adapter” was added by Amateur Photographer NOT Sony representative.
      Plenty of people get confused by how they wrote it thinking that the adapters are a way Sony imagines A-mount continuation. They don’t.

  • Hubertus_Bigend

    Sony probably will keep appeasing people until Sony’s phase-detection-AF-capable sensor is ready to completely replace SLR/SLT AF. From that time on, when E-Mount cameras are able to perfectly well use A-Mount lenses with an adapter, the only sensible path would be to stop making A-Mount cameras and then to slowly replace all A-Mount lenses with similar E-Mount lenses. Which is what Olympus, using Sony’s sensor technology, has already started by replacing their last DSLR, the E-5, with the E-M1, after years of telling people FT wasn’t dead.

    • Cinekpol

      Not really. Most of people are not interested in using adapters, and even if they’d add OSPDAF – A-mount still will be more flexible when you have an option to build a camera with SLT and AF-D mode (impossible to achieve by other means), Fully mirrorless body, or a DSLR. Mirrorless meanwhile always will be stuck with… well: being mirrorless. Yes, an option of adapting any lens is cool, but it gets old very quickly once you go into a serious photography.
      Not to mention the fact that it’s against every Sony business to retire from largest and most seriously perceived market just to focus on middle ground of mirrorless. Sony bought Minolta engineers just for that reason – to be seen as a serious competitor on in a photography world, not just manufacturer of a low and mid-end gear for the crowds. Dumping that would be ridiculous.

      • Heidfirst

        at some point (either sooner or later) not only A mount is going mirrorless but so will all other mounts (incl. Canon & Nikon too).
        The potential build costs savings are too great for them not to once AF performance has reached an acceptable level.

        • Cinekpol

          By this logic noone would manufacture lenses made of anything else than plastic. Cause it doesn’t affect AF or optical performance while offering substantial decrease of costs.

          Sorry, but what you say doesn’t make any sense. It might work for cheapest gear, but photographers don’t want cheapest. Beginners do, and that’s pretty much all. Systems cannot flourish with beginners only.

        • Ken Elliott

          Exactly. Right now, it appears all the manufacturers are building mid-range cameras to achieve the volume needed to bring the component cost down. That generates funds to finance continued R&D to improve the components. At some point, they become good enough for the pro market. That’s when we’ll see the pro bodies change over.

          But Nikon is well aware of the Rolex effect. Rolex built their reputation on accuracy – which is why pilots wore them (accuracy). Pilots were the heroes in the sky, so lots of kids wanted to be like them. When electronic watches arrive that were vastly more accurate, Rolex followed along and produced a electronic watch. It failed in the marketplace. Rolex discovered their customer didn’t care about accuracy, they wanted a piece of history – a luxury mechanical timepiece. Rolex changed and seem to be making more money than ever. Leica did this, and Hasselbald are trying to do this. Nikon may take their time in this transition because they know that there are many people who value a pro Nikon DSLR body. Sony, Panasonic and Samsung have no such past history, so you can expect them to push hard toward an all-electronic camera. These are electronics companies and this fits them almost perfectly.

  • Heidfirst

    The A65 is still available
    The one marked as not is that bundled with the old kit lens replaced by a new SKU with the new kit lens.

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