Pentax officially announced the previously rumored DA 20-40mm f/2.8 - 4 LIMITED DC WR ($999.95) and Q 08 17.5-27mm f/3.7-4 ($499) lenses:
RICOH IMAGING DEBUTS FIRST ZOOM LENS IN LIMITED LENS SERIES
New HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR Expands Industry’s Largest APS-C Optimized Lens Lineup
DENVER, CO, NOVEMBER 6, 2013 – Ricoh Imaging Americas Corporation (Ricoh Imaging) has expanded the industry’s largest APS-C optimized lens lineup with the introduction of the HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR lens. As the first zoom lens in Ricoh Imaging’s acclaimed Limited Lens series, the new HD PENTAX DA 20-40mm lens bears the PENTAX high-grade multi-layer High Definition (HD) coating and is the first Limited Lens to feature Ricoh Imaging’s durable and dependable weather-sealed construction.
As versatile as it is capable, the new HD PENTAX DA 20-40mm lens combines Ricoh Imaging’s optical technology and premium construction culminating in the production of rich images with exceptional visual description and meticulous finish in every detail. With its handy zoom range (30.5mm to 61.5mm in the 35mm format) the HD PENTAX DA 20-40mm is the ideal everyday lens, offering the most frequently used focal lengths required for many popular applications, such as scenic photography, snapshots and portraiture. The HD PENTAX DA 20-40mm lens features a bright F2.8 maximum aperture (at 20mm) and rounded diaphragm blades producing stunning bokeh. At higher aperture numbers, its superior optical design incorporates ED (Extra-low Dispersion) glass elements and a proprietary HD coating that delivers clear crisp, high-contrast images free of flare and ghosting.
“Since its introduction the Limited Lens series has been widely respected for its optical design and physical appearance,” said Jim Malcolm, Executive Vice President, Ricoh Imaging. “The addition of the new PENTAX DA 20-40mm Limited Lens enhances the series with a useful zoom range, weather-sealed construction and outstanding sharpness and image quality.”
Marking the 29th APS-C optimized lens currently available in Ricoh Imaging’s acclaimed PENTAX lens line-up, the new HD PENTAX DA 20-40mm lens has been engineered to produce optimal results when paired with the APS-C-sized sensors featured in PENTAX K-mount DSLRs. Finally, the HD PENTAX DA 20-40mm lens also features a lens-based direct current (DC) focusing motor providing quiet and smooth autofocus functionality.
Pricing and Availability
The new HD PENTAX DA 20-40mm F2.8-4ED Limited DC WR lens will be available for purchase in a choice of black or silver at www.us.ricoh-imaging.com and at retailers nationwide in December 2013 for a suggested retail price of $999.95.
WORLD’S SMALLEST, LIGHTEST COMPACT SYSTEM CAMERA LINEUP GROWS
Ricoh Imaging Expands Q System with 08 Wide Zoom Lens
DENVER, CO, NOVEMBER 6, 2013 – Ricoh Imaging Americas Corporation (Ricoh Imaging) today announced the addition of the 08 wide zoom lens to its popular line of compact system cameras, the PENTAX Q. Touting the smallest, lightest compact system camera body available, the PENTAX Q line of cameras and assortment of lenses offers consumers a light and highly-portable interchangeable lens system.
Designed for exclusive use with PENTAX Q-mount cameras, the 08 wide zoom lens is the most compact ultra-wide angle zoom lens available today. When mounted on a PENTAX Q7 body, the 08 wide zoom lens offers a flexible focal length of 17.5mm to 27.5 (in 35mm format). At only 38 millimeters in length, the 08 wide zoom lens is the perfect pocketable companion for on-the-go snapshots, landscapes, architecture and street photography where zooming flexibility is desired. Additionally, its optical design boasts a molded-glass DSA (Dual Super Aspherical) element minimizing distortion, while two ED (Extra-low Dispersion) glass elements and one super-low-dispersion glass element deliver clear, high-resolution images with edge-to-edge sharpness, while effectively compensating for chromatic aberration over the entire zoom range.
“Ricoh Imaging’s commitment to the Q system remains steadfast,” said Jim Malcolm, Ricoh Imaging. “We continue to increase the number of lens and accessory options available making this system the complete compact camera system with interchangeable lenses.”
The Q-mount lens series offers consumers a variety of focal lengths and apertures suitable for a wide range settings and subjects. Included in Ricoh Imaging’s lineup of PENTAX Q-mount lenses are a telephoto zoom, standard zoom, standard prime, fish eye, toy wide-angle, toy telephoto and mount shield.
Pricing and Availability
The new 08 Wide-Angle zoom lens will be available for purchase online at www.us.ricoh-imaging.com and at retailers nationwide in December 2013 for a suggested retail price of $499.95.
