Today Fujifilm announced a new Instax Mini 70 camera ($139.95). Why? Because the Fuji Instax cameras are one of the best sellers on Amazon and the company reported a strong growth for that product line in their latest (2015) annual report:
What's new in the Instax Mini 70 camera:
"The easy and fun INSTAX Mini 70 offers exciting features and enhancements, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror. The Mini 70 also has a tripod mount for amazing up-close shots and clear landscape photos. With the Mini 70, users can count on beautiful, sharp images that are truly one-of-a-kind to instantly share with family and friends."
Instax Mini 70 camera specifications:
| instax mini 70 | |
| Film | FUJIFILM instant color film ‘instax mini’ (sold separately) |
| Film size | 86mm x 54mm |
| Picture size | 62mm x 46mm |
| Lens | Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7 |
| Viewfinder | Real image finder, 0.37 x, with target spot |
| Focusing | Motor-driven 3-range switching (0.3 m - 0.6 m/0.6 m - 3 m/3 m and beyond), Macro Mode (0.3 m - 0.6 m), Normal Mode (0.6 m - 3 m), Landscape Mode (3 m and beyond) |
| Shutter release | Programmed electronic shutter release, 1/2 sec - 1/400 sec. |
| Exposure control | Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5, Exposure compensation (Hi-Key): +2/3 EV |
| Flash | Built-in, automatic electronic flash, Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m - 2.7 m |
| LCD display | Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting) |
| Power supply | Two CR2/DL CR2 lithium batteries Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL CR2 lithium-ion batteries |
| Items included | Hand strap, strap ring, warranty document, User's Guide, 2 CR2 lithium-ion batteries |
| Dimensions & weight | 113.7mm x 99.2mm x 53.2mm 281g (excluding the batteries, strap and film) |
The full press release can be found here.
