Casio is actually doing well in its point and shoot camera business thanks to a… $1,000 selfie camera

Casio TR series cameras designed for people to take better selfies

An interesting article from - Casio expects a record profit thanks to their TR series cameras designed for people to take better selfies. The price of those TR cameras is as much as a good DSLR camera (some models are priced at $949!) and they sell very well:


"The prices [of the TR-series cameras] are equivalent to those of digital single-lens reflex cameras," said Akinori Takagi, senior executive managing officer at Casio.

The cameras are also bucking the global downtrend in the digital camera market.

The high retail price means the selfie-friendly product line remains extremely profitable. Those plump margins helped the electronics maker log a record profit for the April-September half, its highest half-year figure in nine years.

Thanks for the link Larry.

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  • TinusVerdino

    I want a pocketable drone cam that I can just throw up in the air, strike a pose and then it comes flying back into my hand.

    • Mistral75

      That would make a terrific Kickstarter project: with the proper video teaser you could raise hundreds of thousands of dollars on it.

      • I think somebody is doing something similar already – the drone is just trailing you while you are running/biking/rafting etc.

        • I’m wondering how long it could remain airworthy.

        • Piooof

          Not pocketable though 😉

  • Zos Xavius

    Judging from the amazon reviews it seems that Asians are the only ones buying it.

  • What has this world come to…

  • Spy Black

    I know a girl with plump margins…

    • BP2012

      Hilarious as a business terminology.

  • WillWeaverRVA

    Wait a minute, Casio is actually SELLING these? I thought it was a bad joke!

    • no joke here – they found a way to make money with this junk…. priced at $1,000???

    • HD10

      I too was surprised to read this. It only goes to show how successful a business would be by meeting the needs of its customers rather than push down its views of what the customer should get.

      • Piooof

        Customer needs?
        Wants, rather.

      • good point, stupid or not Casio figured out that this is what customers want, delivered and made profit

        • WillWeaverRVA

          Yeah, if it works, it works. Looks like this has proven to be extremely lucrative for them, although I must admit their huge PDF guide on how to take great selfies made me laugh when I saw that it existed.

          • PhilK

            I doubt 90% of the customers in the USA would have the patience or interest to read such a thing, whereas in Japan I can definitely seem them doing so.

  • FountainHead

    Good for them.

  • Yeeea, more fancy selfy stuff! So narcastic…

  • D800GuyIsBack

    Vain, so vain.

  • Max

    Just needs an apple logo for the mirror shots.

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