The Sony Alpha a7 full frame mirrorless camera is currently listed for $398 at Adorama ($700 off). This is the lowest price ever for a full frame digital camera. Some of the listings also include free accessories. The same camera sells for $998 at Amazon and B&H.
Update: this was most likely an error and Adorama will probably not honor the advertised pricing. If anyone gets the camera for $398, please post an update in the comments section.
Here are the Sony a7 specs:
- 24.3MP Full Frame Exmor CMOS Sensor
- BIONZ X Image Processor
- Direct Compatibility with E-mount Lenses
- 3.0" Tiltable TFT LCD with 921.6K-Dots
- 2.4M-Dot OLED Electronic Viewfinder
- Full 1080/60p with Uncompressed Output
- Fast Hybrid Autofocus; 5 fps Burst Rate
- Built-In Wi-Fi and NFC
- Multi-Interface Shoe
- Direct Access Interface
