Deal of the day: Sony a7 for $398

The Sony Alpha a7 full frame mirrorless camera is currently listed for $398 at Adorama ($700 off). This is the lowest price ever for a full frame digital camera. Some of the listings also include free accessories. The same camera sells for $998 at Amazon and B&H.

Update: this was most likely an error and Adorama will probably not honor the advertised pricing. If anyone gets the camera for $398, please post an update in the comments section.

Here are the Sony a7 specs:

  • 24.3MP Full Frame Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Direct Compatibility with E-mount Lenses
  • 3.0" Tiltable TFT LCD with 921.6K-Dots
  • 2.4M-Dot OLED Electronic Viewfinder
  • Full 1080/60p with Uncompressed Output
  • Fast Hybrid Autofocus; 5 fps Burst Rate
  • Built-In Wi-Fi and NFC
  • Multi-Interface Shoe
  • Direct Access Interface
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