Venus Optics Magic Shift adapter

Together with the Laowa Zero-D 12mm f/2.8 distortion-free lens that will be announced on Kickstarter on July 30th, Venus Optics will also introduce a new lens converter called The Magic Shift adapter - it is basically a Sony E shift adapter with lenses inside designed for the Sony a7 camera line. It enlarges the full frame image circle of the lens for shifting by +/- 10mm. It is made for the 12mm f/2.8 lens and convert it to 17mm f/4 +/- 10mm. You will be also able to use it with other lenses, but the performance may not be optimal as the adapter is specifically designed for the 12mm f/2.8 Zero-D lens.

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  • preston

    Wait a minute, this lens is going to be kickstarter funded!? How could they possibly have done enough r&d to make this a good lens if the final product requires kickstarter to fund? Sounds like a disaster of a product. .

    • Yes, not sure how the development was funded – maybe they need cash just for the manufacturing.

    • EcoR1

      Scalability is the key. Small-series production does not need that much of capital. But even simplest aluminum-based injection moulds for large scale production needs serious amount of cash. That’s the reason.

    • Zos Xavius

      I would guess that the money is to bring it to manufacture. They seem to have finalized the design and such. Their other lenses look really, really good to be honest, especially that 12mm.

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