More Fuji photographic film multipacks to be discontinued

Fujifilm price increase
Another Fujifilm announcement on several different photographic film multipacks to be discontinued (single pack will still be available for sale):

  • FujiFilm Superia 400 27 exp 2 pack
  • FujiFilm Superia 400 27 exp 5 pack
  • FujiFilm Superia 400 36 exp 2 pack
  • FujiFilm Superia 400 36 exp 5 pack
  • Fuji Film Superia X-TRA 400 24 exp 2 pack
  • Fuji Film Superia X-TRA 400 24 exp 5 pack
  • Fuji Film Superia X-TRA 400 36 exp 5 pack
  • FujiFilm Superia Venus 800 27 exp 3 pack
  • FujiFilm Superia Venus 800 36 exp 3 pack
  • FujiFilm Natura 1600 36 exp 3 pack

You may think that this is not so important, but actually it is:

Now this may not sound terribly significant to may, as the films themselves have not be discontinued and you will be able to buy them in individual rolls. But it is actually more important than we think, as this means you will no longer be able to save money by buying multipacks of film. So without mentioning it, we have just been hit with a hidden price hike. This will inevitably price the films out of the range of some and make them less popular, meaning sales drop, meaning price hikes again and finally leading to discontinuation. Like a self fulfilling prophecy. (via Japancamerahunter)

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  • Zos Xavius


  • Aron

    who cares…. film is dead

    • Ernest Aquilio

      Contrary to blind ignorance, there are quite a few people who do care.

      • Aron

        but not enough for fuji to produce film for them.. eh? 🙂

    • saywhatuwill

      Says the person who would have said “painting is dead” when photography arrived, or “horse racing is dead” when cars started racing, or “Frosted Flakes are dead” when the voice of Tony the Tiger died (RIP). By the way, “They’re GREAT!”

      • Aron

        your analogy is pretty flawed.. how many horse carriages you see on highways kiddo? lol

        • CHD

          Film’s not dead…it’s just on life support. I think it will be around for quite a while but most people have moved on, and as it becomes more expensive more people will drop it.

        • saywhatuwill

          Didn’t know you were around when photography arrived 150 years ago. Guess you found the fountain of youth or perhaps you have the a portrait in your attic like The Portrait of Dorian Gray.

          If you have no idea what I’m talking about re-read my first sentence “Says the person who would have said “painting is dead” when photography arrived…” You appeared to have taken what I wrote and applied it to today’s time.

    • Joaquim Prado

      I don’t know how old you are but I pretty sure when you die, I wish a very long life, film will be as big as it is today.

  • Abiatha Swelter

    As long as there’s still Ilford, I can keep my ‘blad happy.

    • obican

      For slower film on my 500C/M I recently switched from TMAX 100 to FP4. I know people shoot HP5 instead of 400TX but I haven’t done so myself.

      Would really like to use some Acros before it’s gone forever though.

  • Brennan McKissick

    Fuji hasn’t been in the business of continuing film in quite some time. As nice as Acros is and their E6 stocks are I refuse to support a company that puts forth no effort and does nothing but raise prices till they discontinue it. They are squeezing every last penny out of consumers before they exit the market.

  • Tom Taubert

    I think Film is not dead just obsolete. It will have limited appeal for some arty types and others that like it (and darkroom work) just because. Sort of like a vacuum tube guitar amp.

    • Joaquim Prado

      A tube guitar amp is not obsolete, such as film. Actually I know a lot of photographer who reach to their digital images a “film look”. Digital it’s just a different way to photograph and much more practical compared to film but analogic photography has its advantages over digital, such as tube amps compared to transistors and even digital amp emulation.

      When money comes to the equation some don’t care to play in a top notch amp when a digital emulation does “almost the same thing” for a fraction of the price. Same as film, I like to do my personal work with film even knowing it will take longer to see the results, but some not. I think the biggest example is Salgado which has whole team of technicians to retouch their digital files to look like Kodak Tri-x, but now he prefer to use digital cameras for it’s practicality knowing that he is able to emulate his favorite film.

      I can garantee to you that every mainstream band we listen record, tour and use vacuum tube amps. Such as many photographers out there. I believe fuji is trying to influence costumer to consume digital cameras now they play a big roll in the digital camera market.

    • markz

      that’s a pretty poor comparison to make that point. Valve amps are basically it, the dominant tool of the trade a few emulator amps get close, and some artists exploit the solid state amp’s characteristics but if you were to list “classic” desirable solid state amps it basically begins, and ends, with the Roland Jazz Chorus.

    • Tom Taubert

      I agree. I was aiming for vacuum tubes having a niche long after they have been eclipsed by the transistor and IC. In the not so distant past they were in TVs and most electronics. One could buy tubes at the super market.


  • Mike

    Yet Kodak is turning profits from film. Go figure.

  • obican

    Funny how a lot of companies announce new products related to film photography, yet Fuji is going downhill.

    This is partly due to fact that their films are simply too good for the hipster crowd who demand film photography to be random, unpredictable and vintage looking.

    • Bubba Jones

      The true hipsters are the folks wanting to be JB Cool Breeze switching from film for digital. Their thinking is similar to “hey I am with it, I shoot digital”, thus doing their best to be hip, the in-crowd, and the like.

      • obican

        Actually most of them never even shot with any sort of film camera before so it’s not exactly a switch. They do however, almost always shoot in M mode and RAW only.

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