Macphun Aurora HDR 2017 coming soon

Macphun-Aurora-HDR-2017
Macphun will soon announce a new version of their HDR software: Aurora HDR 2017. Here is some information on the new features and improvements:

Aurora 2017 introduces a number of new tools and improvements including batch processing, a reworked tone mapping and bracketed image merging technologies, a polarise filter, plus all new presets created by HDR pros. The official launch of Aurora 2017 will be on September 29th, and will be available for pre-order starting September 15th. In all, Aurora 2017 will come with over 20 key improvements and new features.

Features and improvements list:

  • New Batch Processing
  • New Tools, including polarise filter and radial masking tool
  • New presets by Trey Ratcliff and other recognized pros
  • Updated tone-mapping and bracket merging technology for more realistic looking HDR images

Upgrades and Pricing

  • Current users of Aurora HDR Pro can upgrade to Aurora HDR 2017 at a special pre-order price of $49
  • Current users of the standard version of Aurora HDR can upgrade to Aurora HDR 2017 at a special pre-order upgrade price of $69
  • New customers can pre-order Aurora HDR 2017 for $89
  • Pre-order customers will also receive special bonuses that will be announced later

Intensify-Uplet-deal

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  • a-traveler

    Affinity Photo has better Tone Mapping, right now. Aurora HDR Pro v1.2.1 has been somewhat of a disappointment.

    I’m not sure that I’ll spend $49.00 for the upgrade.

    • Peter Macphun

      Aurora HDR Pro was updated to version 1.2.2 a couple of months ago. The upgrade to 2017 is optional, we will support Aurora HDR Pro even after Aurora 2017 is released. As well, you can also get the trial version of Aurora HDR 2017 after September 29 to see how it works for you.

  • rosestraf

    HDR…what is that? is that a Gimmick?

    • Peter Macphun

      High-dynamic-range imaging (HDRI or HDR) is a set of techniques used in imaging and photography to reproduce a greater dynamic range of luminosity than is possible with standard digital imaging or photographic techniques.

      • rosestraf

        Peter…Thanks…and Look at Damn Edna’s Face.

  • KC

    I have a few Macphun products and have STOPPED doing business with Macphun. Every other day they are standing there with their hand out looking for more money for some upgrade, no thanks. There are better solutions!!!

    • harvey

      own Aurora – never had any more of a problem with them over anybody else I have software from.

      • Yana Keat

        Hi Harvey, we`re sorry that you have been experiencing some troubles with Aurora HDR. We`re willing to help you out and if you would like to give the app another chance, you`re welcome to contact us via support@aurorahdr.com. Cheers!

        • harvey

          I am afraid you misunderstand – I do not have any problems with Aurora. I have not had any greater issues with the software compared to any other software I own. I use Aurora for my HDR work and like it for that.

    • Peter Macphun

      We will still support Aurora HDR Pro with free in-app updates and you can continue to use it. The upgrade is paid as Aurora 2017 was developed from scratch and it includes over 20 major improvements. Still, the upgrade is only an option.

      • KC

        I understand that, I am just not buying into your annuity model… There are much better software solutions as well as business solutions.

  • Obsidian71

    As soon as developers start putting years behind their apps they are trying to setup that gravy train.

  • Zos Xavius

    Does this magically make overcooked HDR not suck? The sample pic says nooooo

    • a-traveler

      I’m surprised by the number of pros who use HDR. Look at travel photos, even those used for advertising.

      Years ago I downloaded the .99 cent Dynamic Light app from the iTunes store. The Dynamic Light’s tone mapping is about as good as Aurora’s, The $49.00 Affinity Photo is better https://affinity.serif.com/en-us/photo/ I use Tone Mapping to give a little snap to ocean waves on an overcast day.

      • harvey

        these days, with people’s short attention spans, you have to grab them by the eyeballs and squeeze. Which means really punchy images.

    • harvey

      the reality is, is that the vast majority of everyday viewers prefer the punchy, saturated look in that particular image. While colour purists may decry the overcooked HDR look, others are taking consumers money and putting it in the bank. Its about grabbing the viewers attention and that look gets it. Besides, you can make Aurora give you a much more natural look if that is what you want.

      • Zos Xavius

        I have used HDR quite a bit, but really only as a way to extend DR. I always try to make it look as close to natural as possible. You do have a point. I was hoping that HDR had started to fall out of popularity. It seems to have in a lot of circles already. Personally, I think if you are using heavy handed processing to grab people’s attention then you are just doing it wrong. There are certainly better ways.

        • harvey

          when Photomatix first came out, there was a real burst of overcooked stuff. Then there was a backlash and it seemed to drop. It came back in the last couple of years with a vengeance. I look at the fredmiranda landscape winners and if the landscape doesn’t have over-saturated colours -especially pink or orange – it won’t do well. Although deep blue can do it, too. I find that everyday people are wowed by cooked HDR stuff and love the colours.

          • Zos Xavius

            Tastes tend to swing back and forth. After a while straight will be the rage again when it’s fresh to people. The nofilter and SOOC movements are already gathering steam. I just do what I want. To hell with popularity.

        • Alexis

          I personally think HDR will go the way of those hideous music videos from the early 90s: Two decades from now we’ll look back amazed that we ever enjoyed these photos.

          Time will tell…

    • Peter Macphun

      The software itself allows you to edit the picture in a way you want. A good natural looking picture can be achieved with Aurora HDR Pro and 2017 as well. That is not the software that make the image look overcooked, that’s the editor.

    • Robin (Macphun)

      It actually depends on a picture and on its author. It’s easy to keep HDR natural. And Aurora HDR does allow that. You can always try it on your own to achieve the results you prefer.

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