This is the Fujifilm GFX 50S medium format digital camera

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The Fujifilm GFX 50S medium format digital camera is now officially announced (check availability and price) Here are few promo videos and the full press release:


FUJIFILM GFX 50S will give professional photographers the most extraordinary image quality in the history of Fujifilm

Valhalla, N.Y., September 19, 2016 – In response to unprecedented interest from professional photographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.

Photographic Excellence and Innovation
Over the course of its proud history that extends over 80 years, Fujifilm has developed and manufactured photographic films with advanced image resolution, outstanding color reproduction and tonal qualities to meet the needs of professional photographers as well as photo enthusiasts. Fujifilm offers an extensive range of professional cameras under the consistent philosophy that “a camera is a tool for capturing your creative vision,” and high quality FUJINON lenses are an indispensable part of that commitment. All of the technologies and expertise of Fujifilm have been amassed to develop the new GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.

The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x 32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.

Professional-use Mirrorless Camera System
As a long-term manufacturer of photographic films and medium-format film cameras, Fujifilm was always aware of the impact that different formats have on photographic expressions. Using a larger format gives an ultimate enhancement to a camera’s ability to capture “texture,” “depth” and “dimension,” which cannot be attained even by substantially increasing the sensor’s pixel count.

Since the launch of the X Series, an increasing number of professional photographers and photo enthusiasts expressed their desire to achieve the ultimate photographic expression with the X Series’ signature color reproduction. The GFX camera system with the G Format is Fujifilm’s response to their requests.

The FUJIFILM GFX 50S 51.4MP sensor can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The GFX 50S will use the high-performance “X-Processor Pro” imaging processor to provide Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in film and medium-format cameras.

Revolutionary Design Concept
The FUJIFILM GFX 50S revolutionizes the concept of medium-format cameras, and compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.

The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.

Newly-developed FUJINON Lenses
The FUJIFILM GFX 50S will use newly-designed FUJINON lenses with a new lens mount for highest performance and image quality.

A new lineup of FUJINON GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.

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The initial lineup will include the following six FUJINON lenses:

1. Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
2. Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in
35mm format)
3. Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to
95mm in 35mm format)
4. Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)
5. Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)
6. Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)

Additional Features
The new FUJINON lenses will feature an aperture ring, a popular feature in the X Series, and have a new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. Each lens will be dust and weather resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.

FUJIFILM GFX 50S Key Features:

  • 51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all professional photographers
  • Can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17
  • FUJIFILM “G Mount” with short flange back distance of just 26.7mm
  • “X-Processor Pro” imaging processor
  • Detachable electronic viewfinder
  • Weather and dust resistant; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius

Availability and Pricing
The new FUJIFILM GFX system will be available in early 2017 in the U.S. with pricing to be announced at a later date.

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  • Jeff G. Rottman

    Anyway to adapt other lenses to this system? Could there be adapters coming? Nice looking camera!

    • I think that’s very much possible since the flange distance is smaller than the usual MF cameras.

  • moos.p364

    a beast, they were really brave to enter the MF market!

    but i’m skeptical on these two things:
    4:3 aspect ratio is strange, but may prove handy for re-frame/crop after shot
    125/s flash sync? can’t compete with leaf shutter and studio setups.

    • Michael Sullivan

      many medium format film cameras “back in the day” were 6×7 which is pretty close to 4:3 (in fact Fuji had a 6×8!). And µ43 is obviously 4:3 and those photographers don’t seem to have an issue with the aspect ratio. I’d go a little further: most pros will prefer this format as it more closely matches a magazine page format.

      • moos.p364

        Thanks to all, i didn’t know that!

    • Licheus

      This thing looks much like Fuji GX645 with a tint of Contax 645. 4:3 ratio is the standard among the cropped 645 sensors used by the Pentax 645D/Z, Hasselblad H and many others.

      • Mistral75

        > 4:3 ratio is standard for the cropped 645 sensors

        …and for the 645 film and uncropped sensors.

    • Sakaphoto Graphics

      If you realise how many cameras FujiFilm made for news in Japan, they’re not being brave, but just doing what they’d done for years.

      6×4.5 has been around since the 1970s and medium format has stuck to 4:3 or 1:1 mostly.

  • Mike

    110mm f/2. Are you kidding me? Incredible.

  • chris

    Give me the 63, 45 and 110mm.

  • global shutter?

    • nwcs

      Don’t count on it. How many CMOS global shutter sensors are out there?

      • roos

        1/125 flash sync says they have something else up there sleeves. Im not saying its either a leaf shutter equipped lens nor HSS nor global shutter. But im pretty sure they will not stay content with 1/125 for long.

  • Licheus

    The name for the system is interesting. With my GF670W, I found myself already a die hard GF shooter!

    • roos

      Well, i usually refer to my MF workhorse as the GX… Its quite a lot bigger though.

  • Peter

    No leaf shutter, no buy – sorry Fuji but this time my money goes to Hasselblad. Although I would have loved to give it to Fuji, but no leaf shutter is a no go (outdoor people photography with flashlight)

    • James Cameron

      I wish X1D wasn’t as expensive… 🙁

      • Jeffry De Meyer

        During the talk the marketing guy was saying he hoped to be able to sell the system for less than 10k
        So no point in thinking you would save money by picking up the Fuji over the hasselblad.

        • Wildness

          That could be for the body AND the first three lenses.

        • Brennan McKissick

          That’s body and lens for less than $10k. So the GFX and 63/2.8 for $8000-$9000.

  • D700s

    Interesting… The pressure is on for Nikon and Canon. Nikon could have the upper hand since Canon just announced the M5. Things might get interesting right after Christmas.

  • br0xibear
  • Duncan Dimanche

    no price ?

    • nwcs

      Body with lens is planned to be well under $10000. I don’t think they want to give a price yet until they get closer to release. This is a pre-release pre-announcement. They’ll end up giving us an announcement next year of the pre-release and then an announcement when it releases. That’s how all the camera companies operate now.,

      • Duncan Dimanche

        yeah I figured… I hope that it is well well under 10k… it might try to compeat with the Pentax… It should be interesting.


    • Wildness

      I’ve heard it will be less than the new Hasselblad system.

  • Leaf shutters aside… has any thought been given to an “electronic first curtain” type of system on this camera? I can’t find where it’s mentioned in any of the specs so far… and/or has someone finally made the sensor shake-aware.

    Now I’m not talking about a stabilized sensor… if I can just get a system where the e-shutter won’t fire until the sensor knows that it’s not moving… then I’d be all-in.

    It seems like this Fuji and the Hasselblad were designed for walking-around with… but I’m not completely sold on the idea of shooting a sensor of this size at say 1/80 to 1/160, without strobes, on the street, handheld (or even with a “travel tripod”)… without some kind of solid e-shutter or vibration delay type of system. It’s a great sensor… but the size does make it different than shooting a full-frame.

    • 1741

      I used to hand hold ETRS’s at a 1/30 without any problems so I’m sure this will be better as the grip looks better to hold, this is prob the best mirrorless to hold and use due to it being a decent size

    • Abiatha Swelter

      I’ve shot with a Mamiya RB67 handheld, and use a Hasselblad 503cx. It’s not that hard to handle an MF camera without a tripod. Not having to worry about mirror lockup on a slow speed might be nice, though. I’d be totally into this camera if it’s remotely affordable (i.e., relative to the digital backs for the Hasselblad).

  • Hallvard Østrem

    The camera is interesting for sure, but the “Developement of Professional-use Mirrorless Camera System” video is so pompous and litterally “over the top” that it only can be described as severely retro… Completely ridicolous unless it’s irony. I fear it’s not.

  • Pat Mann

    This space is starting to get interesting with this and the new Hasselblad on the way. Fujifilm proposes a much wider wide than the Hasselblad for now. Leaf shutter would be nice if there is no electronic first curtain.

  • ZMWT

    I like Hassy better.

    • Brennan McKissick


      • ZMWT

        It has a yellow button.

        • Brennan McKissick

          I assumed so.

  • Davo

    I was having an argument with someone who’s since deleted his profile on Pentax rumours about the significant depth reduction mirrorless medium format would entail and now in less than a year, we have two MF mirrorless options.
    IMO medium format offers some of the most compelling reasons to go mirrorless.

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