What’s going on with Eye-Fi? (technology licensing agreement with Toshiba)

Few weeks ago Eye-Fi announced a technology licensing agreement with Toshiba. According to the press releases, this is just a "licensing agreement", but all Eye-Fi cards are currently listed as discontinued at B&H and the "Shop Now" button on Eye-Fi's website now redirects to Amazon's listing of Toshiba Wi-Fi cards. Did Toshiba just acquired Eye-Fi? A quote from the press release:

Today Eyefi Inc. announced they have combined efforts with Toshiba Corporation to deliver state-of-the-art capabilities into the upcoming versions of Toshiba’s FlashAir WiFi SD memory card product line. In addition, Eyefi has added direct support for automatic wireless transfer of images from Toshiba FlashAir cards to Eyefi Mobi apps on all major platforms.

Under terms of the agreement Eyefi and Toshiba have licensed their respective technologies and patents to each other, enabling future generations of FlashAir to incorporate best-in-class features from both companies’ product lines into their offerings. Upcoming versions of Toshiba FlashAir cards will support the Eyefi Connected features available today on over 300 camera models from Canon, Nikon, Sony, Ricoh, Pentax, Olympus, and other leading manufacturers.

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  • Hubertus Bigend

    Whatever will come out of this, to pool resources and bring two separate WiFi image transfer systems together to become compatible is a good thing for us customers. Anyway, with every new camera that comes out having WiFi built-in, the days of those WiFi cards are numbered, and the same goes for their manufacturers, if that’s all they produce. I guess to sell out to a big competitor was the best thing EyeFi could do, and it was just in time, because it was a step that needed to be taken while there’s still demand for the technology.

  • TinusVerdino

    They already sold their cloud storage to ricoh.

  • Eye-Fi is about to die. Toshiba’s Flash Air too. Those were good products but their time is up. Now that the majority of cameras have built-in WiFi, all the features offered by Eye-Fi, Flash Air and the Flu Card are only a software upgrade away. So they are going to be increasingly restricted to older cameras and, as everyone can guess, that is a rapidly shrinking market.

    • Henri De Vreese

      None of the pro camera’s have wifi…

      • TinusVerdino

        or sd-card compatibility

        • Henri De Vreese

          D800 series maybe… It costs 1000$ or more to get wifi on those beast. I use the Eyefi Pro for Jpeg’s but it sucks for NEF images. Wifi on the D4/5 series is much cheaper than on the D800 series.

        • Adam Mullins

          Ive used it on my D800. Shot RAW to the CF card and small Jpgs to the eyefi for imediate viewing on the IPAD

      • Many already do. It’s a matter of time, but the feature is trickling up as it is considered a consumer feature. The Canon 5D Mark IV, 6D, Pentax K-1 and Nikon D500 have it among others. Eye-Fi don’t work anyway on higher end models since they rarely rely on SD. The Nikon D5 for example comes in CF or XQD version.

        • MB

          Nikon D500 does not have it, unless you consider Bluetooth wifi …

          • My mistake about the D500 sorry but that brings a good point. Bluetooth is strong competition due to lower power use. It’s a trade-off with other limitations but it’s getting traction.

  • James Donahue

    Never could get them to work. Maybe I’m too fussy

  • I’ve never used it in my life.
    I don’t even use Wi-Fi transfer on the cameras that I have with Wi-Fi.

    • Jeffry De Meyer

      I used it to shoot my own ID photo,

  • jagigen

    I used two eye-fi cards, I bought second hand, just to transfer some jpegs to my phone.
    The handling, registration and activation of eye-fi was pathetic.

    The. I bought some FlashAir cards and discovered how much they could do. Run a server, do lua scripting, upload what ever you like or download to them, act a hot spot, bridging etc.

    I use them for fun as well as my bridge between cameras and phone, computer etc.

    And I control the card.
    And I can do what ever I want with it.
    That’s not how eye-fi did it.

  • MonkeySpanner

    I love my eyefi card. It is what all cameras w built in wireless should be. Without effort – without doing a damn thing – all of my images just show up on my phone when I am shooting. Does anyone know if any built in wireless can do this?

  • Chaitanya

    If I remember correctly Eye-Fi also had a tieup with Sandisk.

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