Interesting bits of information from a recent interview with Fuji executives

Dpreview recently did an interview with Fujifilm executives. Here are the key points:

  • GFX Lenses are designed for phase detection
  • GFX life cycle should be longer than APS-C
  • Requests for 70-200/200-300 and ultra wide on GFX
  • Mirrorless should surpass traditional during the next generation of cameras
  • E/X-mount MK lenses will be optically similar
  • X100F improved for one handed operation
  • X100F didn’t change 23mm lens to keep size down
  • X-Trans will remain in APS-C cameras
  • GFX unlikely to go X-Trans because of 20-30% increase in processing requirement
  • Still talking about a possible GFX Rangefinder style camera


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  • Mike D

    “GFX Lenses are designed for phase detection” – Why does a lens need a special design to work with phase detection? From my limited knowledge on this I would think that the camera body simply sends a signal to the lens AF processor to move the focus one way or the other. What is different about designing a lens for contrast or phase AF?

    • nwcs

      I believe it means the motors in it won’t need a firmware update to be controlled with different algorithms.

      • silmasan

        Go, Sigma, that’s your signal!

    • EcoR1

      It’s all related to focusing motors, but typically it’s backwords. Most of the older DSLR lenses are not well suited for constrast AF, where small incremental movements are needed. But I think in this case the answer just confirmed that the focusing motors are powerfull enough for more rapid movements used in phase AF algorithms.

  • animalsbybarry

    The key prediction here is that Mirrorless will soon surpass DSLR in every way

    • first this is not clear and second even if it does happen, it could be a very long time – see Thom’s featured comment

    • tornwald

      It won’t. DSLR is way superior in terms of viewing experience. And certainly in the medium format segment. Looking through the huge and bright optical finder of my Pentax 67 is just so much better than looking through an EVF, it will take many, many year for EVF’s to even come close to the real thing.

      • animalsbybarry

        The EVF IS the real thing
        It shows you what your picture will actually look like
        OVF is not the real thing…. it shows you the actual scene but is differrent from what you’re pictures will actually look like

        After you are done shooting and it is too late to do anything about it you may find that some setting was off and the pictures are all no good

        With EVF you always see in real time exactly what your pictures are going to look like

        • Pat Mann

          Well, not quite real time yet, but your basic point is important. One of the issues with an SLR is that the eye doesn’t see the detail in low-light areas or silhouetted areas that shows up with compression of levels in the EVF. Film didn’t pick up that detail, so SLR was OK for film, but electronic sensors do.

        • tornwald

          Ehm, no.

          “The EVF IS the real thing”
          If you play videogames all day, you might be tempted to think it is.

          “OVF is not the real thing”
          Did you even ever use a medium format film or view camera before? If you did, you would not make this claim.

          “After you are done shooting and it is too late to do anything about it you may find that some setting was off and the pictures are all no good”
          A good photographer knows when he has taken a good shot or not and makes damn sure his settings are correct, certainly professional medium format shooters. I know many professionals who shoot medium or large format film and take only ONE shot, without a polaroid. They always nail it.

          “With EVF you always see in real time exactly what your pictures are going to look like”
          Try taking a shot while looking through an EVF while waiting for that perfect moment when the light and the colors are just right. It’s useless, and for this particular use, OVF’s are still lightyears ahead of EVF’s.

        • Zos Xavius

          Blah blah blah. Nothing beats the huge viewfinder in my 645n. The 67 is even more impressive in that regard. My Pentax MX has a wonderful and large viewfinder too. I like many other people prefer to see the world as it is through ground glass. No distractions. I know I am not the only one that feels this way. Why do you think people still use rangefinders?

        • Mike

          Not in a studio with studio light application. Not even with modeling lights.

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