“Petzval-like” portrait lens to be announced next week by a new German company

I received this partial image of a new portrait lens that will be officially announced next week. The lens does have some similarities with the Lomography Petzval lens, but I was told that it will be produced by a new German company. The lens body is styled after a vintage brass lens but is actually going to be high-end aluminum with a brass-like oxidization. Inside the lens will have a new modern design and will be available in different mounts, including Nikon F and Leica M. The lens will probably be produced in Wetzlar, Germany.

Stay tuned for additional info. The official announcement should be on Tuesday next week.

Update: the lens is now officially announced.

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  • nwcs

    $1200-2000 Meyer-Gorlitz lens I bet. The lomo people will think they could have charged more…

    • no, it’s not Meyer Gorlitz – that’s what I thought initially, it’s a new company

      • nwcs

        Maybe it’s a spin off? I’ll be curious to see who it is.

        • FountainHead

          The Meyer-Goerlitz business model is just jawdropping to me. I am so completely shocked how well it works.

          Part of me wants to abuse them non-stop, but the rest of me points out it’d be jealousy as much as anything…

          • Jeffry De Meyer

            How is it working well? Other than the kickstarter sales do they have revenue?
            I have never seen them in any store and those that list them have them on special order.

            From what I can find it looks like it is part of a struggling mother corporation

          • FountainHead

            The kickstarter sales alone are sweet business. Let’s not be greedy.

          • Jeffry De Meyer

            it is not about being greedy, it is about having a successful business a consumer can trust getting quality wares from.

            If I spend 1K on a lens from canon or nikon I’m fairly certain those companies are going to be around to service my lens if anything were to happen to it.

            Kickstarter is good money, that is for sure.
            It does not foster much confidence though.

    • Mistral75

      You were right with the $2,000.

  • Mistral75

    So which ancient German brand will be revived this time? The bets are open.

    • TinusVerdino


      • Mistral75

        It could be but why assembling in Wetzlar ‘Steinheil München’ lenses?

        I would have thought of brands linked to Wetzlar, such as obviously Leitz / Leica and Minox but also Leidolf (a good candidate, they ceased operations in 1962), Hensoldt (they belong today to KKR and Airbus), Emo-Seibert and many more.

        My own bet would definitely be on Leidolf Wetzlar.

        • TinusVerdino

          Yeah but everybody but a few old geezers and lens enthusiasts has forgotten about those brands. Not that a lot more people know about steinheil…

          • Mistral75

            …or knew about Meyer-Optik Görlitz or C.P. Goerz :).

            What’s important is a German-sounding name and the possibility to build a nice pitch about the brand’s former glory and its past achievements.

          • TinusVerdino

            I suggest that they call it the Beckenbauer. Sounds German. Or maybe the Mengele. He could have been a lens maker given a different career choice :p

        • MB

          Why are Meyer Gorlitz lenses assembled in Koblenz?

          • Mistral75

            I see your point 🙂 but it’s a bit different. net SE, the listed mother company, and it subsidiary Globell Deutschland have been based in Koblenz from day one, long before Globell Deutschland decided to revive the Meyer-Optik Görlitz brand.

            Since there isn’t any lens / optical tradition in Koblenz, they had to choose a brand from another German city.

            Besides (is it a coincidence?) there is a Görlitz AG company based in Koblenz:


            It’s different for Wetzlar: many world-famous or less famous optical and precision mechanics companies set up shop there.

    • Are there any still left?

  • TinusVerdino

    Brass that isn’t brass and a lens design that isn’t old. Somebody ordered body parts and lenses in China and assembles them in his garage in Wetzlar and sells for €3000 a piece?

    • Jeffry De Meyer

      Has them put in boxes by less than minimum wage foreign workers.

      • Onion

        Oh I see, you are racist to world wide travellers who are happy to take a salary that is low in Germany but high compared to their home land.

        • Jeffry De Meyer

          Yes because companies using socially weak people to break labour laws makes me racist.

          You are a horrible person and should feel bad about your self onion

  • I look at this and can only ask WHY!

  • Abiatha Swelter

    “modern lens design” and also “Petzval-like”? WTF?

  • Mistral75

    So we are “Tuesday next week” and it’s 12:20pm in Germany.

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