The new Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary lens is now $100 off

Today Sigma reduced the price of their new Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary lens by $100 (the new price is $699 at B&H Photo | Adorama | Amazon) for the holiday shipping season and even published a full press release for it. The price drop will be valid until December 31, 2017. The 100-400 lens is available for Nikon, Canon and Sigma mounts (can be used also on Sony E-mount with an adapter).

Most of the Sigma Black Friday/Cyber Monday deals are also still valid:

Sigma announces their Black Friday lens sale

Additional information on the Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary lens can be found here:

Sigma 100-400mm f/5-6.3 DG OS HSM Contemporary lens for Nikon F-mount: pricing released, open for pre-orders

Here is the full press release:

Sigma Gives Holiday Shoppers Instant Savings on Its Hot New 100-400mm F5-6.3 Contemporary Lens

Ronkonkoma, NY – November 29, 2017 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, is offering a $100 instant savings off its new and very popular Sigma Global Vision 100-400mm F5-6.3 DG OS HSM Contemporary zoom lens. An ideal holiday gift for the photographer in your life, or as that one lens you add to your kit this year, the incredibly versatile, compact, super telephoto zoom lens produces stunningly sharp images on both full frame and ASP-C crop sensor DSLRs. The $100.00 USD instant savings is off the retail price of $799.00 USD and is only available through Sigma’s authorized US dealers through December 31, 2017.

“The new Sigma 100-400mm F5-6.3.has earned rave reviews for its incredible sharpness and versatility, making it a favorite among photographers of all skill levels,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “With Sigma's incredible holiday instant savings, there is no better time than now to add this high-performance lens to you or your loved one's photography kit.”

Versatility and Performance
Lightweight and compact with uncompromising image quality, the Sigma 100-400mm F5-6.3 Contemporary lens excels at capturing just about any subject matter and scenario. Photographers get sharp optical quality throughout the entire focal range with beautiful smooth blurring on out-of-focus backgrounds. The optical stabilizer detects horizontal, vertical and diagonal camera shake, bringing incredible clarity to fast-moving sports and wildlife photography. Nature photographers can rely on the sturdy, dust and splash-proof construction, while excellent close-focusing makes it perfect for isolating subjects such as flowers, insects, and other small wildlife at comfortable distances.

“The Sigma 100-400mm F5-6.3 Contemporary lens is lightweight, sharp, and most of all…versatile,” comments Sigma Pro and Aviation Photographer Jim Koepnick who has been using the Sigma 100-400mm F5-6.3 since its debut in April 2017. “I’ve been using the Sigma 100-400 F5-6.3 lens for newspaper sports coverage as well as for air to air photography for my major clients. It’s also been a great ‘take along anywhere’ lens for capturing family moments and for my personal travel photography as well.”

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