Olympus executive interview: mirrorless is growing because as the market declines, mirrorless is remaining the same size


Imaging Resource published a new interview with Shigemi Sugimoto, Head of Imaging Business Unit, Olympus Corp. Here is the recap courtesy of 43addict:

  • Olympus’ top business area is medical, but their imaging technology is used in that division as well.
  • Operating income improved 77%
  • Mirrorless is growing because as the market declines mirrorless is remaining the same size.
  • Camera shipments are going up so things might be stabilizing
  • The camera market has become more like the film days when your camera will last you 4-5 years without becoming outdated.
  • Firmware updates have helped to keep cameras useful longer.
  • In Japan, users are switching to the E-M1 Mark2 from other brands now.
  • Mirrorless Full Frame can’t compete with m43 because they require large lenses.
  • Olympus doesn’t make cheap cameras they only make higher value-added cameras.
  • They do not have a price-driven strategy.
  • PEN-F did pretty well and almost met expectations so it will continue on.
  • Olympus sees value in having multiple form factors.
  • Olympus Pro Advantage and Pro Service are meeting expectations.
  • Size is a big selling point because you don’t have to carry 20lbs of gear.
  • Also, the ruggedness is a big selling point.
  • People that value mobility value ruggedness.
  • Investments in imaging help the whole business.
  • The imaging division directly helps the medical, which is Olympus’ main source of revenue.
  • Olympus would rather spend money on R&D than marketing

Via Imaging Resource

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