Another interview with Fujifilm senior executives

Pixel Village & GMax Studio interviewed Fujifilm executives - here is the recap from FujiAddict:

  • Fujifilm started with the X100 as a street style camera and then moved into others like weddings, sports, event, video, etc…
  • Traditionally camera companies create a pyramid for their camera lineup but Fujifilm has a different approach the center of photography is the photographer, not the camera and Fujifilm is looking to provide all types of photographers with the style camera they want.
  • Fujifilm makes rangefinder style and SLR style because the photographers’ preferences are what’s most important
  • Fujifilm also has a variety of grip sizes and styles to suit everyone
  • They are working on making Fujifilm cameras more attractive to wedding photographers because it is a huge market and the like by improving video quality, color science and other aspects that would attract them to the X-H1 and X-T3.
  • Color science, video capabilities, and lens lineup are very important
  • The highest end Fujifilm camera is the camera designed for you because their cameras all have similar capabilities and image quality
  • No plans for Full Frame and will stay APS-C and Medium Format because of size/weight/price advantages
  • At this time 26MP is the max megapixels APS-C can handle, but Fujifilm might have a ways to go higher soon
  • Megapixel isn’t the only way to judge image quality
  • The glass is as or even more important than sensor size for image quality
  • The GFX sensor is large enough and was picked because it allowed the overall size of the camera to be a good size/weight
  • Had a GFX100 functioning prototype at the interview
  • GFX lenses were designed for 100+ MP so they look great on the GFX100
  • GFX100 First half of the year
  • Film is under a different division so couldn’t answer if Fujifilm is interested in supporting Film photographers more in the future, but he can confirm they are interested in providing for the community even if it is with a reduced selection of film that might be slightly higher in price
  • In around 3 years computational photography will become a bigger part of photography
  • The biggest difference between photography lenses and cinema lenses is the mechanics
  • Photography lenses zoom and focus with the same parts, but cinema lenses separate the function so that the focus doesn’t shift when zooming.
  • Prime lenses are very easy to do, but zoom lenses make a statement of technical excellence
  • The price of cine lenses is coming down fast
  • The cinema market is shifting from Super 35 to Full Frame and even bigger
  • Fujifilm put a lot of effort into improving video in the X-T3/X-T30
  • X-T3 firmware update with improved eye AF should come next month

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