
Fujifilm GFX 100 medium format camera additional coverage – first a recap from a GFX100 launch interview with Fujifilm:
- Fujifilm targeted pros and amateur with GFX
 - They wanted to expand the market
 - 70% come from full frame
 - Want to expand the market to movies
 - GFX is about peak image quality
 - GFX lets you shoot medium format like full frame thanks to IBIS
 - GFX100 is fast
 - GFX50S EVF works in GFX100 but not the other way around
 - GFX100 isn’t meant to replace GFX50S/GFX50R
 - GFX100 is more photographer-centric
 - GFX100 IBIS can’t fit in GFX50R yet they need a technical innovation to make it work
 - Lots of requests for tilt-shift but might not be next but there are more lenses coming.
 - A fisheye lens that compliments the GFX would be difficult to make
 - The GF110 already has great bokeh and if they make lenses faster than the 110mm f/2 it won’t get much better, but it will get bigger
 - GFX almost 2.5 years old
 - Improved AF speed was the top request after GFX50S
 - Will likely minimize GFX size next
 - Price is also important
 - The GFX50S/GFX50R would have trouble catching the GFX100, but a new algorithm might help with the CDAF
 - Full Frame market is 35% of the digital market
 - Old Full Frame DSLR customers are just moving to mirrorless Full Frame so the makeup of the sensor size market is still the same
 - Fujifilm mirrorless grew in 2018 from users dumping DSLR cameras
 - X-T3 brought in a lot of new customers for Fujifilm thanks in large part to Fujifilm’s strength in high-quality video
 - Want bigger than Full Frame than GFX is your option
 - APS-C and Medium format surround the highly competitive Full Frame market
 - Fujifilm has no plans to merge the X-H2 and X-T4
 - Fujifilm X-H1 is for people that need IBIS and durability now and X-T3 is very image quality centric
 - Won’t talk about X-Pro3
 - X-H1 is functioning at its best level already
 - Wifi connectivity is directional so depending on where you stand signal strength will vary
 - Fujifilm is always working on their app
 
Additional Fujifilm GFX 100 medium format camera coverage:
Fujifilm GFX100: Comparometer Produces Disappointing Results
CameraSize: Fujifilm GFX 100 vs GFX50S vs GFX50R vs D850 vs D5 vs 1D X Mark II
Fujifilm GFX100 Thoughts, First AF Demo, and GFX 50S/50R/100 Spec Comparison

 
Fujifilm GFX 100 pre-orders are now open at Adorama, B&H, Amazon and WEX Photo (UK).










