Fujifilm GFX 100 medium format camera additional coverage

Fujifilm GFX 100 medium format camera additional coverage - first a recap from a GFX100 launch interview with Fujifilm:

  • Fujifilm targeted pros and amateur with GFX
  • They wanted to expand the market
  • 70% come from full frame
  • Want to expand the market to movies
  • GFX is about peak image quality
  • GFX lets you shoot medium format like full frame thanks to IBIS
  • GFX100 is fast
  • GFX50S EVF works in GFX100 but not the other way around
  • GFX100 isn’t meant to replace GFX50S/GFX50R
  • GFX100 is more photographer-centric
  • GFX100 IBIS can’t fit in GFX50R yet they need a technical innovation to make it work
  • Lots of requests for tilt-shift but might not be next but there are more lenses coming.
  • A fisheye lens that compliments the GFX would be difficult to make
  • The GF110 already has great bokeh and if they make lenses faster than the 110mm f/2 it won’t get much better, but it will get bigger
  • GFX almost 2.5 years old
  • Improved AF speed was the top request after GFX50S
  • Will likely minimize GFX size next
  • Price is also important
  • The GFX50S/GFX50R would have trouble catching the GFX100, but a new algorithm might help with the CDAF
  • Full Frame market is 35% of the digital market
  • Old Full Frame DSLR customers are just moving to mirrorless Full Frame so the makeup of the sensor size market is still the same
  • Fujifilm mirrorless grew in 2018 from users dumping DSLR cameras
  • X-T3 brought in a lot of new customers for Fujifilm thanks in large part to Fujifilm’s strength in high-quality video
  • Want bigger than Full Frame than GFX is your option
  • APS-C and Medium format surround the highly competitive Full Frame market
  • Fujifilm has no plans to merge the X-H2 and X-T4
  • Fujifilm X-H1 is for people that need IBIS and durability now and X-T3 is very image quality centric
  • Won’t talk about X-Pro3
  • X-H1 is functioning at its best level already
  • Wifi connectivity is directional so depending on where you stand signal strength will vary
  • Fujifilm is always working on their app

Additional Fujifilm GFX 100 medium format camera coverage:

Fujifilm GFX100: Comparometer Produces Disappointing Results

Fujifilm Post GFX100 Launch Interview

Fujifilm GFX100: Pre-Production Assembly Line With DPReview

CameraSize: Fujifilm GFX 100 vs GFX50S vs GFX50R vs D850 vs D5 vs 1D X Mark II

Fujifilm GFX100 Thoughts, First AF Demo, and GFX 50S/50R/100 Spec Comparison

Fujifilm GFX 100 pre-orders are now open at AdoramaB&H, Amazon and WEX Photo (UK).


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