Sony is exiting from Brazil: all camera sales and manufacturing will be suspended next year

Sony officially announced that they are exiting from the Brazilian market. All camera sales and manufacturing will be suspended next year. Here is the translation:

We inform that the Sony Group decided to close its factory in Manaus at the end of March 2021 and interrupt, in mid-2021, sales of consumer products by Sony Brasil Ltda.—such as TV, audio and cameras—considering the recent environment and the expected business trends. The decision aims to strengthen the structure and sustainability of its businesses, in order to respond to rapid changes in the external environment.

We also inform you that Sony Brasil will continue to maintain its local operation to offer all consumer support for products under its commercial responsibility in accordance with applicable laws and its product warranty policy.

It is important to clarify that the other Sony group businesses in Brazil (Games, Professional Solutions, Music and Pictures Entertainment) will continue to maintain their strong presence in the local market.

With 48 years of history in Brazil and in this trajectory, we are grateful for the relationship of trust built over the whole time with our strong partnership.

We are available to schedule a meeting so that we can share and detail the next steps of this trajectory.

Confident of being able to count on your understanding, we thank you in advance for your always prompt attention and collaboration with Sony Brazil.

Kind regards,
Senior Operations Manager

Via PetaPixel

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