GoPro is going to expand its camera product line, wants to build a pro camera


From The Verge – GoPro is going to expand its camera product line with two new products this year, and also wants to build a pro camera:

“GoPro will be expanding its camera lineup in the next year, adding two more models alongside its current Hero and Max cameras. According to Nick Woodman, the company’s founder and CEO who spoke during the company’s earnings presentation on Thursday, GoPro wants to offer more specialized cameras, while still using a lot of the same tech.

GoPro used to have several models in its Hero lineup, from the White, Silver, and Black models of cameras like the Hero 3 and 7, to the rear screen-less Session cameras. Since the Hero 8’s release, though, it’s only released flagship models, opting to sell older flagships in lieu of introducing lower-spec but still current-gen cameras.

Woodman also talked about going after the professional market more, and said that GoPro didn’t just want to make a “Swiss Army knife” that’s okay for everyone. It also wants to make “premium solutions” (or really good knives) that would fit specific use-cases, focusing on people who might need more than what GoPro’s Hero and 360 cameras can currently provide.”

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