BCN+R published their latest DSLR camera sales data

BCN+R published their latest DSLR camera sales data – Nikon DSLR sales are down, Canon DSLR sales are up, while Ricoh/Pentax DSLR sales remain virtually unchanged:


From the BCN+R report (Google translated):

Mirrorless interchangeable-lens cameras , which now account for 80% of the total sales and amount of money, have become the mainstream. One SLR is becoming a thing of the past. While the camera market continues to shrink due to being pushed by smartphones, it can be said that Corona has accelerated the end of SLR cameras. Looking at the year-on-year changes in sales, both the number of units and the amount of money have continued to fall sharply from the previous year. The index with the sales volume and amount of 1 each in May 2019 before the Korona-ka fell sharply in the spring of 2020 when it entered the Korona-ka, and in April the number was 0.26 and the amount was 0.25, which is a quarter of the previous year. I was depressed.

However, from March to May last year, due to the reaction of the previous year and the cancellation of the state of emergency, the year-on-year increase temporarily recorded a double-digit increase. After all, it was only the last three months that I was able to make a positive change. After that, the severe year-on-year decline continued again. However, the index gradually improved after hitting the bottom in February of this year. In May, the number of units was 0.26 and the amount was 0.34, which was a slight recovery, and the amount increased from the previous year for the first time in a year.

In terms of market share of manufacturers, Canon and Nikon continued to compete with each other until last spring. However, in May, there was a big difference between Canon’s 74.5% and Nikon’s 21.4%. This is because Nikon has stopped selling mainly entry models since last spring. Currently, there are three full- frame Nikon SLR models, the D850 and D780, in addition to the flagship D6. The APS-C is only the D7500 , and there are only four SLR models. Nikon’s year-on-year sales were 11.9% in November last year and 20.0% in value. In other words, it recorded a large minus of 80% to 90%. However, in May, the number of units recovered to 59.5% and the amount of money recovered to 90.3%. This is because the price of the cheapest D750 among the current products has dropped and sales are increasing. Canon, which has the top market share, has not narrowed down its lineup to the extreme. The year-on-year rate of change in May was 108.6%, and the amount was 107.5%. In particular, sales of the top-selling E OS Kiss X10 are growing,

Nikon has also discontinued sales of the popular D500 and Df, and it seems that they are enthusiastic about betting on the mirrorless Z series. It is unlikely that the SLR will reverse in the future. It can be said that it is a correct decision. In other words, it was Nikon that drove the rapid contraction of the SLR market. However, SLR lens assets are abundant. There are also a certain number of layers that prefer optical viewfinders. The SLR market will continue to be a niche category in the future (source: BCN+R, translated).

BCN Ranking collects real sales data from approximately 40% of the Japanese retailers – this is not a worldwide market share report.

Previous BCNR reports can be found here.

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