The 2023 BCN awards are out


The 2023 BCN awards for the Japanese market are out (BCN collects sales data from approximately 2/3 of all Japanese retail stores). Here are the details:

Digital camera integrated lens category (last year’s share is shown in the parenthesis)

  1. Sony: 22.1% share (23.1%)
  2. Canon: 18.0% share (34.01%)
  3. Fujifilm: 17.1% share (11.6%)

Digital camera SLR category (last year’s share is shown in the parenthesis)

  1. Canon: 76.8% (59.8%)
  2. Nikon: 17.2% (33.9%)
  3. Ricoh: 5.7% (5.8%)

Digital camera mirrorless category (last year’s share is shown in the parenthesis)

  1. Canon: 31.7% (28.2%)
  2. Sony: 29.4% (32.0%)
  3. OM Digital Solutions: 14.3% (12.7%)

Digital video camera category (last year’s share is shown in the parenthesis)

  1. Panasonic: 42.4% (43.6%)
  2. Sony: 34.7% (26.3%)
  3. DJI: 9.4% (11.2%)

Action camera category (last year’s share is shown in the parenthesis)

  1. GoPro: Share 57.7% (70.4%)
  2. DJI: Share 20.5% (5.3%)
  3. Shenzhen Arashi Vision: Share 7.9% (-)

Interchangeable lens category (last year’s share is shown in the parenthesis)

  1. Sony: 16.4% share (17.2%)
  2. Canon: 15.9% share (17.6%)
  3. Sigma: 14.5% share (12.6%)

What is BCN AWARD?

“BCN AWARD” is a year (January 1st to December 31st) for each department based on the data collected by BCN, which aggregates the actual sales data of major home electronics mass retailers, computer specialty stores, and online shops nationwide. Sun) This is a system to commend the manufacturer with the highest cumulative number of sales. “BCN AWARD 2022” was decided by totaling the annual sales volume in 2021 for 23 companies / 2643 stores (*) nationwide. In deciding the award-winning company, we have set up a certification committee consisting of five experts and have introduced a fair evaluation system that is certified by the committee.

The 2022 BCN awards are out (camera market share in Japanese retail stores)

Source: BCN, via SonyAddict

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