Irix is teasing a new lens and promises "something special" and "the beginning of a new story":
"We have an amazing news for you, which starts a brand new story in the world of Irix! Something special is imminent, and only you, as enthusiasts, will have the opportunity to experience it with your own eyes.
This is the beginning of a new story. We want to share with you an extraordinary secret that will fire your imagination and make your heart beat harder. This is the beginning of something special, which we are preparing especially for you.
Are you ready to get to know the new face of Irix? We will show you more details soon, but for now we would like to invite you to watch the video and follow our social media profiles. That's where we will be unveiling more parts of this remarkable story, step by step.
Be ready for something extraordinary! Together with you, we are creating a new story that will take our passion to a whole new level. Watch us and be a part of this magical breakthrough! Welcome to the world of Irix mysteries."
