Observations on the latest camera trends in Japan


Here are some observations on the latest camera trends in Japan published by Phileweb and summarized by Digicame-info (Google translation):

  • Digital cameras are showing signs of activity. At the Bic Camera Yurakucho store, the sales floor is buzzing with activity, with customers saying, ``Customers have been returning rapidly over the past year.''
  • At the same time as the market regains momentum, changes can be seen in market trends. ``Looking at customer trends, there is a growing polarization between ``small cameras'' and ``full-frame cameras,'' he points out.
  • Demand for small cameras is driven by young people in their 20s and 30s who are picking up cameras for the first time as a means of self-expression, including Vlogging. The model currently gaining overwhelming support at the store is DJI's Osmo Pocket 3, which is gaining popularity because it can be used with touch controls like a smartphone. "INSTAX Pal" and "PowerShot V10" are also attracting a lot of attention.
  • On the other hand, with respect to full-frame cameras, there are two trends that can be observed. One is that the number of small and lightweight models is increasing. "α7C II" and "α7CR" are showing a sharp rise.
  • The other trend is the trend of hobby cameras, symbolized by the Z f, which has gained strong support from traditional camera fans. "The former's small size and light weight responds to the need to easily obtain the 'results' of photos and videos. On the other hand, the latter's emphasis is on the 'process' of enjoying the shooting itself, and it makes ownership easier. The joy of doing so also plays a big role,'' he said, explaining the two trends.

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