Nikkei: Fujifilm’s Instax business to achieve record sales for the fourth consecutive year

Nikkei published an article about Fujifilm's Instax business to achieve record sales for the fourth consecutive year - here is the recap by digicame-info:

  • Fujifilm aims to increase sales of its instant camera "Instax" business by approximately 15% from the fiscal year ending March 2023 to 150 billion yen in the fiscal year ending March 2025. The goal is to increase sales by more than three times compared to the fiscal year ending March 2015, aiming for a record high for the fourth consecutive year.
  • The company will also strengthen its production system for film (instax film), for which "supply is not keeping up". It is expected to increase production capacity by approximately 40% in fiscal 2025 compared to fiscal 2021.
  • In order to grasp consumer needs, the marketing team has increased its staff approximately five times over the past 10 years, mainly consisting of young people in their 20s.
  • The contribution of the instax business to business results is increasing. Of Fujifilm Holdings' consolidated operating profit for the fiscal year ending March 2024, the imaging division is expected to account for approximately 30% of the total, increasing by 21% from the previous fiscal year to 88 billion yen. It is the second largest segment after the healthcare sector (112 billion yen). The instax business accounts for tens of billions of yen of the imaging division's operating profit. The operating profit margin is approximately 20%, the highest of all divisions.

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