Many (all?) companies got into the habit of announcing product shortages "becuase of high demand". For the most part, I consider this to be a marketing strategy, but in the case of the new Fujifilm X100VI camera, I believe the hype is real after getting some feedback from retailers - the X100VI demand is very high and it exceeded all expectations. Today FujiFilm Japan issued an official notice about it:
"Please note that since the announcement, we have received a far greater response than expected, so please note that it may take some time for the product to be delivered. We will do our best to increase production so that we can deliver the products as soon as possible. Thank you for your understanding."
Fujifilm X100VI camera pre-orders:
Previous Fujifilm X100VI camera coverage:
PDR: Fujifilm X100VI, X100V, X-T5, and X-H2 PDR Compared by Photons To Photos
Fujifilm’s “We’re Gona Need a Bigger Camera Factory” Moment and The PSAM Mistake
Fujifilm X100VI Now Shipping and Japan Will Only Recieve 90 Limited Edition Cameras
