Fujifilm joins the Content Authenticity Initiative

After Nikon, Leica, and Sony, Fujifilm also joined the Content Authenticity Initiative:

Membership in C2PA and CAI and efforts to develop a system to provide context and history for digital media

In recent years, it has become an important global objective to work to rebuild trust online by proving the authenticity of photographs, videos and other online content. To further this effort and enable creative and business activities to continue to flourish, Fujifilm has joined two organizations, the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). Fujifilm is collaborating with these organizations in their efforts to ensure that the originator of digital content can be verified online through Content Credentials.[9] Through its association with C2PA and CAI, Fujifilm will assist efforts to develop a system to provide context and history of digital content by providing valuable information, such as the origin and record of content, to the digital file. Fujifilm is committed to ultimately applying this verification solution to its GFX and X series line-up.

Announced: Fuji X-T50 and GFX 100S II cameras, Fujinon GF 500mm f/5.6 and XF 16-50mm f/2.8-4.8 lenses

After Nikon and Leica, Sony will also be getting content authenticity technology

What is the Content Authenticity Initiative and how does it work with the new Leica M11-P camera?

Adobe announced partnership with Nikon to add provenance and content authenticity at the point of capture for the Z9 camera

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