Adobe Photography and Lightroom plan price increases are coming in January:
"For more than a decade, we’ve brought photographers hundreds of innovative features in Lightroom and Photoshop without changing the price of our photography plans. Today we’re announcing an update to these plans to better reflect the value that the apps deliver. These plan updates come into effect for new subscribers on January 15, 2025, and will become effective for existing members only when your plan next renews." (Source)
Adobe's stock has been down -21.52% YTD:
You can currently get a free $70 gift card with the purchase of Adobe Creative Cloud Photography Plan with 1TB cloud storage (12-month subscription):
Adobe to increase Creative Cloud prices after reporting another record breaking quarter
