Why is the new OM System E-M1 Mark III ASTRO camera still labeled as Olympus?

By PR admin | Published: July 6, 2024


The new OM System E-M1 Mark III ASTRO camera that was announced a few days ago is still labeled with the Olympus brand. Two years ago, OM System already started replacing the Olympus label from existing products:

OM Digital Solutions will rebrand existing Olympus products to “OM System”

OM System started replacing the Olympus label from existing lenses

So why is the latest Astro camera still labeled Olympus? Some readers suggested that OM System already had a large stock of E-M1 Mark III cameras that could not sell, and it would be too expensive to replace the entire top plate in order to change the branding.

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