According to Korea Times, Kimihiro Itoki (head of Sony business unit in Korea) said in a recent news conference in Seoul that "Sony looks to edge Nikon for second-place in the interchangeable lens cameras market here, including both the DSLR and the new breed of high-quality shooters, by the end of next year, to gain on Canon - the latest Alpha models will help us claim and solidify the second-position in Korea’s interchangeable lens digital cameras market and narrow the gap with Canon".
Sony currently has 40% of the mirrorless market in Korea with their Sony NEX system.
According to Samsung, the mirrorless market will grow 60% annually and will surpass DSLR sales in 2013.