Fuji warns about an upcoming price increase of photographic papers

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Fuji warns about another upcoming price revision of photographic papers that will basically lead to another price increase. I think Fuji is the only company that issues a press release every time they increase their prices. They even have a press release to say that they are having a “worldwide price revision”, here it is:

Fujifilm Announces Price Revision of Photographic Papers

August 24, 2016

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will implement a worldwide price revision of its photographic papers, commencing from October 2016.

Under the circumstances of declining demand for photographic papers, Fujifilm has been working on productivity improvement and cost reduction to absorb the rising expense ratio in order to ensure stable supply of premium-quality photographic papers to the market. However, with the prospect of continuing decrease of the demand, Fujifilm will revise the prices of photographic papers as detailed below:

1. Applicable products:
Photographic papers
2. Description of price revision:
Anticipating the price increase of at least double digit percent
3. Revision timing:
From October 2016 onward

Details of the respective countries regarding the timing and the rate of price increase will be determined in consideration of factors specific to the markets.

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