Author Archives: PR admin

Zeiss announced new Horizon anamorphic lenses

The Zeiss teaser from two weeks ago was for a new line of Horizon full-frame 2x anamorphic cinema prime lenses: Seven focal lengths: 35mm, 40mm, 50mm, 75mm, 100mm, 150mm, 200mm Fast T2.3 aperture (T2.9 on the 200mm) Built-in focus and iris motors integrated into the lens body (no external motors needed) Swappable look-tuning rear element […]

Posted in Zeiss| Tagged | 2 Comments

The latest Leica SL3-P camera rumors

Here are the latest/updated Leica SL3-P camera rumors: 44.3MP sensor (based on the Panasonic S1RII that was announced in February 2025, see previous coverage) Improved AF (better than the SL3-S) Video capabilities could be lower than those of other SL3 models Rumored to be announced around May-June 2026 The new Leica SL3-P model will be positioned between the current Leica […]

Posted in Leica| Tagged | 2 Comments

What else is new?

PhotonsToPhotos released the photographic dynamic range data and other sensor measurements for the OM System OM-3 camera Leatherettes for Ricoh vintage film cameras Chinese HSG reportedly in advanced talks to acquire Blackstone’s and potentially Kaufmann’s stake in Leica Camera A new Light Lens Lab 75mm f/1.5 Z21 lens for Leica M-mount will be announced on […]

Posted in Other| Tagged | 4 Comments

Viltrox to announce two new AF APS-C EVO lenses on June 8th: 90mm f/2.2 & 75mm f/1.8

Viltrox will announce two new lenses on June 8th: Viltrox AF 90mm f/2.2 EVO APS-C  (already listed on Amazon) Viltrox AF 75mm f/1.8 EVO APS-C Check the official Viltrox website for updates. Additional pictures:

Posted in Viltrox| Tagged , | 40 Comments

FieldMade released new customizable indicator labels for Canon LP-E6P batteries

Field Made released new customizable indicator labels for Canon LP-E6P batteries. You can get 10% off your next FieldMade order with coupon code “Rumors10“: 10% off the entire order Minimum purchase of $20 CAD Cannot be combined with other discounts Additional information:

Posted in Canon, FieldMade| Tagged | 5 Comments

The popular Mandler 35mm f/2 “Seven Elements” lens is back in stock in limited quantities

The popular Mandler 35mm f/2 “Seven Elements” lens for M/LTM mount is now back in stock in limited quantities. The last few batches sold in a day or less, so act fast if you want one. The Mandler 35mm f/2 is a complete reproduction of the original Leica Summicron 35mm f/2 seven-element optical lens formula. The name “Mandler” is a […]

Posted in Mandler| Tagged | 1 Comment

Viltrox cut a lens in half and took pictures with it – here are the results

At the P&E show in China, Viltrox cut an AF 35mm F1.2 LAB FE N lens in half and took pictures with it. Unlike other cut lenses we have seen in the past from various brands, the Viltrox lens was actually functional, and the company published the pictures:

Posted in Viltrox| 54 Comments

What else is new?

The latest OM System deals in the US, UK, and Germany Micro Four Thirds organization: the YoloLiv 18mm f/1.4 lens does not operate properly on Micro Four Thirds cameras Act fast: the Mandler 35mm f/2 “Seven Elements” lens is back in stock (limited quantities) Leica Q camera appears in the new James Bond 007 video […]

Posted in Other| Tagged | 12 Comments

New: Owlkrown FlexGrip for Fujifilm X100VI cameras

Owlkrown released a new FlexGrip for Fujifilm X100VI cameras (the X100VI is still out of stock!) – here are the details:

Posted in Fuji, Owlkrown| Tagged , | 27 Comments

No, Sony is not working on a new display technology that will noticeably improve battery life

Another clickbait story is circulating the Internet: “Sony is working on a new display technology for its Alpha cameras after 2026/Q3” “New rumor suggests upcoming Sony cameras could have noticeably better battery life” Editors are publishing made-up stories without even doing a simple Google search. The article in question is a 2011 research paper by […]

Posted in Sony| Tagged , , , | 9 Comments