Author Archives: PR admin

What else is new?

By PR admin | Published: February 12, 2026

Here is what else is new:

Posted in Other| Tagged | 4 Comments

Tamron to announce a new 35-100mm f/2.8 lens next week

By PR admin | Published: February 11, 2026

Next week, on February 19th, Tamron will announce a new 35-100mm f/2.8 lens (see mockup above). This will be a small, lightweight zoom lens (around 560g) that will pair well with the existing Tamron 16-30mm f/2.8. Tamron plans to announce a total of ten new lenses this FY26, according to their latest financial disclosures:

Posted in Tamron| Tagged | 21 Comments

Zeiss introduced a new Aatma line of cinema lenses

By PR admin | Published: February 11, 2026

Zeiss introduced a new Aatma line of cinema lenses at BSC EXPO in London (previously reported here) priced beetween $20-$25k. The new Aatma line of nine T1.5 full-frame cinema prime lenses (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm): Pre-orders page Additional information Product page Technical details:

Posted in Zeiss| Tagged | 6 Comments

Schneider Kreuznach × LK Samyang rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show

By PR admin | Published: February 11, 2026

Schneider Kreuznach × LK Samyang is rumored to announce a new 20-50mm f/2 lens at the 2026 CP+ show, which takes place at the end of February in Japan. They may also show prototypes of a new 300mm lens. Update – here is the updated list of new lenses: Samyang 20-50mm f/2 Samyang 200mm f/1.8 […]

Posted in Samyang, Schneider Kreuznach| Tagged , , , , , , , | 4 Comments

First pictures of the upcoming Meike AF 85mm f/1.4 II MIX lens (E/Z/L)

By PR admin | Published: February 11, 2026

Here are the first pictures of the previously rumored Meike 85mm f/1.4 II MIX full-frame autofocus lens, which will replace the current version and will be part of the Meike MIX series. The new lens will be on display at the 20206 CP+ in Japan at the end of February, and will be available for […]

Posted in Meike| Tagged | 1 Comment

The Chinese company Songdian is teasing a new Micro Four Thirds camera

By PR admin | Published: February 11, 2026

The Chinese company Songdian is teasing a new Micro Four Thirds camera – it seems that they will be joining the Micro Four Thirds Alliance: Songdian already sells several different camera models in China:

Posted in Songdian| Tagged , , , , , | 5 Comments

Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount officially announced

By PR admin | Published: February 10, 2026

The previously reported Viltrox AF 50mm f/1.4 Pro full-frame lens for Nikon Z-mount is now officially announced and available for pre-order: US: B&H Photo | Amazon Worldwide: VIltrox online store (intro sale: $521.55 instead of $549) Additional information onthe new lens can be found here:

Posted in Viltrox| Tagged | 42 Comments

Here are the rumored lenses Sigma is expected to announce on February 26th for the 2026 CP+ show

By PR admin | Published: February 10, 2026

Here are some of the possible/rumored lenses Sigma could announce on February 26th for the 2026 CP+ show (previously reported here):

Posted in Sigma| Tagged , , , , , | 12 Comments

B&H Photo launched a Mega Deal Zone 3-day sale

By PR admin | Published: February 10, 2026

B&H Photo launched a new Mega Deal Zone 3-day sale. Here are some of the categories:

Posted in Deals| 17 Comments

New OM System OM-3 Astro mirrorless camera announced

By PR admin | Published: February 10, 2026

OM System announced a new OM-3 Astro mirrorless camera dedicated to astrophotography: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Additional information Product page Key features:

Posted in OM System| Tagged | 21 Comments