Godox released its digital camera, the C100, with a transparent viewfinder. The C100 is a plastic frame that helps the photographer gauge the approximate shooting area. Godox describes the device as a metering aid for film photography. Additional information:
Canon registered a new camera model DS126973 on June 2nd. Canon now has two unannounced camera models:
DxO started a new summer sale where you can get 20% off any DxO software with the discount code SummerRumors2026 (valid for new customers only). This offer is valid until July 10th, 2026. See the latest DxO releases here. DxO recently introduced 965 new modules – see this page for details. You can use the exclusive Luminar coupon […]
The current Brightin Star lens sale, where you can get up to 20% off select lenses, ends in two days (June 29): Amazon (see listings) Brightin Star Store (see listings) B&H Photo Worldwide shipping is available when you purchase from the Brightin Star online store – use coupon code RUMORS for a discount. The latest Brightin […]
You can use the exclusive Luminar coupon code RUMORS20NEO for an additional 20% off on top of the ongoing Summer sale. The code is valid until June 30. Additional information on the Skylum Luminar Neo Summer Sale can be found here: Skylum Luminar Neo Summer Sale: up to 70% off Information on the latest Luminar Neo […]
7Artisans will announce a new AF 135mm f/1.8 MAX lens for Sony E/Leica L mount on June 30th (previously reported here). Here are the details:
Evoto AI is a powerful, AI-driven photo editing platform built specifically for professional photographers who want to dramatically speed up their post-production workflow without sacrificing natural-looking results. It combines advanced per-face retouching, intelligent batch processing, color grading tools, and creative features like the AI Lab into one seamless system that supports the entire process – […]
Viltrox is expected to release the following new lenses in 2026: Viltrox 18mm f/1.2 Pro APS-C Viltrox 25mm f/1.7 MFT Viltrox 26mm f/2.8 EVO pancake Viltrox 28mm f/2.8 Viltrox 35mm f/1.4 Pro Viltrox 40mm f/1.2 Pro Viltrox tilt, shift, or both lens Recently released Viltrox lenses: Viltrox 28mm f/4.5 Chip for L-mount Viltrox AF 35mm f/1.2 […]
After the Leica SL and Metal Gray announcements, here is an updated list/recap of expected/rumored Leica cameras and lenses (see all previous reports here): Leica M11-P Hammertone limited edition Leica M11-R camera Leica M12 (rumored for 2027) Leica mirrorless medium format camera (questionable) Leica M-mount lens rumors: Leica APO-Summicron M 50mm f/2 with close focusing Leica L-mount lens rumors: Leica SL […]
