I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs: OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe The Panasonic price increase is already in effect in […]
TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store. Additional information:
Panasonic will announce a new Lumix product(s) on October 17th:
The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August: New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L) Pre-orders are open at Amazon, B&H Photo, and the official Siriu website: Additional information:
Realme and Rioch Imaging announced a new strategic partnership on smartphone imaging (in the US Realme smartphones are sold at Amazon):
Here is what else is new: → Kodak released two new Kodacolor color negative films (35mm roll film, 36 exposures): Kodak Kodacolor 100 Color Kodak Kodacolor 200 Color → Think Tank Photo released new FocusPoint Rolltop backpacks (check website for additional information). → Gura Gear released a new Kiboko City Mini 12L+ camera backpack (check website […]
Here are the top 10 most viewed PhotoRumors posts for September 2025:
Sony registered a new camera (WW824259) with the Indonesian telecommunications authority. This is likely the rumored Sony a7V that is expected to be announced soon. Here is the breakdown of the latest Sony releases:
Here are some notable Amazon Prime Day photo deals: By brand: Viltrox TTartisan 7artisans Brightin Star Rokinon SmallRig Meike Pergear Sirui Nextorage Lexar SanDisk GoPro DJI Insta360 WANDRD NEEWER Apple By country: Amazon US Amazon CA Amazon DE Amazon UK Amazon FR Amazon IT Amazon ES By category Photography Cameras Lenses Accessories Camera bags Tripods […]
SmallRig has launched a new sale for Amazon Prime Day, offering up to 30% off: Amazon US Amazon DE Amazon UK Here are some of the discounted products:
