Category Archives: Hasselblad

Hasselblad XCD 90mm f/2.5 V lens officially released together with a new X2D 100C firmware update

The Hasselblad XCD 90mm f/2.5 V lens is now officially released – check availability at Adorama and B&H Photo. Announced: Hasselblad X2D 100C medium format camera and XCD 38mm f/2.5, 55mm f/2.5, and 90mm f/2.5 V lenses Here is the first review of the lens (see also this video):

Posted in Hasselblad | Tagged , | 1 Comment

OPPO and Hasselblad announced a new joint venture to co-develop the next generation of HyperTone Camera Systems for computational photography

OPPO and Hasselblad announced a new joint venture to co-develop the next generation of HyperTone Camera Systems for computational photography in 2024. The systems will initially arrive in future Find series flagships. Additional information:

Posted in Hasselblad | Leave a comment

Hasselblad announces a new XCD 28mm f/4 P medium format lens: the smallest and lightest lens in the XCD lineup

Hasselblad announced a new XCD 28mm f/4 P medium format lens (22mm equivalent focal length): the smallest and lightest lens in the XCD lineup – weighing in at just 245g. Pre-orders: Adorama | B&H Photo Additional information Product page Specs and press release:

Posted in Hasselblad | Tagged | 6 Comments

The new Hasselblad XCD 90mm f/2.5 V lens is now available for pre-order

I already reported that the new Hasselblad XCD 90mm f/2.5 V lens will start shipping soon – pre-orders are already open at Adorama and B&H Photo. Additional information:

Posted in Hasselblad | Tagged | 6 Comments

The new Hasselblad XCD 90mm f/2.5 V lens will start shipping in September

The new Hasselblad XCD 90mm f/2.5 V lens will start shipping in September (pre-order at Adorama | B&H Photo). The lens was announced last year: Announced: Hasselblad X2D 100C medium format camera and XCD 38mm f/2.5, 55mm f/2.5, and 90mm f/2.5 V lenses Additional information:

Posted in Hasselblad | Tagged | 3 Comments

Hasselblad announced a new X2D 100C lightweight portrait kit

Hasselblad announced a new X2D 100C lightweight portrait kit that includes the X2D 100C camera and XCD 1.9/80 + XCD 4/45P lenses. The price is $13,049. Additional information:

Posted in Hasselblad | 8 Comments

Hasselblad released a major firmware update version 2.0.0 for the X2D 100C camera

Hasselblad released a major firmware update version 2.0.0 for the X2D 100C medium format camera ($8,199) with multiple new features, including a live histogram, new crop modes, focus bracketing, focus peaking, and touch AF:

Posted in Hasselblad | Tagged | Leave a comment