Category Archives: Hasselblad

Also coming this week: Hasselblad XCD 24mm (or 25mm) f/2.5 lens

By PR admin | Published: May 6, 2024

Last month I reported that Hasselblad will announce a new XCD 24mm f/2.5 lens:

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New Hasselblad XCD 24mm f/2.5 lens to be announced soon

By PR admin | Published: April 8, 2024

Hasselblad will soon announce a new XCD 24mm f/2.5 medium format mirrorless lens – here is the first leaked picture: Update – there is another new Hasselblad XCD 135mm f/2.5 lens (probably fake): Just a reminder that the latest Hasselblad XCD 90mm f/2.5 V lens was officially released in August last year (2023) and it […]

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Hasselblad 907X & CFV 100C announced: “the smallest and most powerful medium format camera in the industry”

By PR admin | Published: January 24, 2024

The previously rumored Hasselblad 907X & CFV 100C combo is now officially announced. For pre-orders check B&H Photo and Amazon. 907X Camera and CFV 100C Digital Back 100MP 43.8 x 32.9mm BSI CMOS Sensor 16-Bit Color, 15-Stop Dynamic Range Hasselblad Natural Color Solution 294-Point Phase Detection Autofocus 3.2″ 2.36m-Dot Rear Touchscreen LCD ISO 64-25600 Internal […]

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New Hasselblad CFV 100C camera registered online

By PR admin | Published: December 3, 2023

Hasselblad has registered a new CFV 100C camera in Asia. As the name suggests, this would be a new 100MP V model, probably similar to the current Hasselblad 907X. Here are screenshots of the registrations:

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Hasselblad XCD 90mm f/2.5 V lens officially released together with a new X2D 100C firmware update

By PR admin | Published: December 2, 2023

The Hasselblad XCD 90mm f/2.5 V lens is now officially released – check availability at Adorama and B&H Photo. Announced: Hasselblad X2D 100C medium format camera and XCD 38mm f/2.5, 55mm f/2.5, and 90mm f/2.5 V lenses Here is the first review of the lens (see also this video):

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OPPO and Hasselblad announced a new joint venture to co-develop the next generation of HyperTone Camera Systems for computational photography

By PR admin | Published: November 9, 2023

OPPO and Hasselblad announced a new joint venture to co-develop the next generation of HyperTone Camera Systems for computational photography in 2024. The systems will initially arrive in future Find series flagships. Additional information:

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Hasselblad announces a new XCD 28mm f/4 P medium format lens: the smallest and lightest lens in the XCD lineup

By PR admin | Published: August 23, 2023

Hasselblad announced a new XCD 28mm f/4 P medium format lens (22mm equivalent focal length): the smallest and lightest lens in the XCD lineup – weighing in at just 245g. Pre-orders: Adorama | B&H Photo Additional information Product page Specs and press release:

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The new Hasselblad XCD 90mm f/2.5 V lens is now available for pre-order

By PR admin | Published: August 21, 2023

I already reported that the new Hasselblad XCD 90mm f/2.5 V lens will start shipping soon – pre-orders are already open at Adorama and B&H Photo. Additional information:

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The new Hasselblad XCD 90mm f/2.5 V lens will start shipping in September

By PR admin | Published: August 16, 2023

The new Hasselblad XCD 90mm f/2.5 V lens will start shipping in September (pre-order at Adorama | B&H Photo). The lens was announced last year: Announced: Hasselblad X2D 100C medium format camera and XCD 38mm f/2.5, 55mm f/2.5, and 90mm f/2.5 V lenses Additional information:

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Hasselblad announced a new X2D 100C lightweight portrait kit

By PR admin | Published: June 7, 2023

Hasselblad announced a new X2D 100C lightweight portrait kit that includes the X2D 100C camera and XCD 1.9/80 + XCD 4/45P lenses. The price is $13,049. Additional information:

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