
After the FE PZ 16-35mm f/4 G lens announcement, the next lens from Sony will be the FE 24-70mm f/2.8 GM II: The new version should have overall improvements from the current Sony FE 24-70mm f/2.8 GM version.

Sony will have a 3% to 31% price increase coming on April 1st. For now, the price increase is only in Japan, but I think it will later propagate to the rest of the world. Many companies including Nikon, Canon, Leica, TTartisan, Tokina, Zeiss, and Capture One already had price increases for their products.

Sony claims to be the #1 mirrorless camera and lens brand for 2021 in North America according to “Sony Internal Research” and “NPD Group“: