Category Archives: Sony

Here is the Sony FX camera teaser – announcement tomorrow

By PR admin | Published: July 21, 2026

Sony just released a teaser for their upcoming  FX camera that will be officially announced tomorrow (see listings at B&H Photo and Foto Erhardt):

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Foto Erhardt is already taking deposits for the upcoming Sony FX camera

By PR admin | Published: July 21, 2026

The German retailer Foto Erhardt is already taking deposits for the upcoming Sony FX camera: Update – B&H Photo now also has the new Sony FX camera listed on their website: The rumored Sony FX cinema camera specifications can be found here: New Sony FX camera rumored to be announced this week

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New Sony FX camera rumored to be announced this week

By PR admin | Published: July 20, 2026

A new Sony FX camera has been rumored for a while (Sony FX4 or Sony FX5?) and has already been registered in Asia: More Sony FX camera rumors (Sony FX4?) The official announcement is rumored to be on July 22nd – here is what to expect from the new FX model that will be positioned […]

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Sony RX10V 24-600mm super-zoom camera announced ($2,300)

By PR admin | Published: July 9, 2026

The previously reported Sony RX10V super-zoom camera is officially announced with a price tag of $2,300: Pre-orders: B&H Photo | Foto Erhardt |. WEX Photo Additional information Review Press release Basic specs: 20.1MP 1″ Exmor RS BSI CMOS Sensor BIONZ XR Processing Engine with AI Chip 4K60 Full-Pixel 4:2:2 10-Bit Video Zeiss Vario-Sonnar T* f/2.4-4 […]

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Sony to announce a new RX10 V super-zoom camera next week

By PR admin | Published: July 3, 2026

Sony will announce a new RX10 super-zoom camera next week (July 9th). The new model will be a replacement for the Sony CyberShot RX10 IV that was announced back in 2017:

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Sony FX4 camera confirmed?

By PR admin | Published: June 24, 2026

A quick update on my previous post – in a cryptic message, Camerainsider, who has a good track record of reporting on upcoming products, suggested that a new Sony FX camera is coming soon. Here is a report on what to expect from the FX4 by E8M8888:

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Private company Effissimo overtakes Sony and becomes the largest Tamron shareholder

By PR admin | Published: June 22, 2026

The Singapore-based activist fund Effissimo Capital Management has quietly become Tamron’s top shareholder, surpassing longtime holder Sony Group Corporation:

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More Sony FX camera rumors (Sony FX4?)

By PR admin | Published: June 20, 2026

Sony currently has two new registered products that have not yet been announced:

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Sony registered a new camera WW308784: could be a new RX or APS-C model

By PR admin | Published: June 8, 2026

Sony registered a new digital camera with the Indonesian certification body POSTEL, but the entry was later removed. The new WW308784 will be made in China (not Thailand), and DCLife speculates it could be a new RX or APS-C model becuase it was registered as “Digital Camera” rather than “Interchangeable Lens Digital Camera.” Here is a […]

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20 years of Sony Alpha cameras: from the Alpha 100 to mirrorless leadership in 2026

By PR admin | Published: June 5, 2026

Exactly 20 years ago today, on June 5, 2006, Sony announced the Alpha 100, the camera that launched the Sony Alpha system. What began as an outsider’s entry into the DSLR market, built on the Konica Minolta A-mount platform acquired by Sony, has evolved into one of the most innovative and influential camera lines in […]

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