Hasselblad will probably also market a small compact camera based on the Sony RX100 ($648) – one of the best compact cameras today. Digifotopro overlaid one of Hasselblad’s drawings and it matches perfectly with the RX100 design:
This is how the Sony RX100 looks from the front and the top:
After being ridiculed on the Internet (somebody even came up with the term “Hasselbling” Hasselblad came out and try to defend their new Lunar mirrorless camera. In an interview with BJP, company’s representatives tried to explain their position and idea behind the Lunar:
Back in May I reported a rumor that Pentax is working on a new 360 degree digital camera. Quesabesde spotted a prototype of the camera at Photokina:
“It is a device consisting of two circular chambers, presumably with a coverage of 180 degree each, capable of generating a spherical image with a single shot.”
At Photokina Lexar announced the industry’s first 256GB SDXC UHS-I memory card (MSRP: $899.99).
Lexar 256GB SDXC UHS-I memory card features:
The company Brenner Import und Großhandels (BIG) announced at Photokina a new 15mm f/4.5 shift lens for Micro Four Thirds cameras. Here are the specs:
Few months ago Fuji published their Fujinon XF lenses roadmap. The 14mm f/2.8 and 18-55mm f/2.8-4 lenses were already released two weeks ago. Yesterday at Photokina Fujifilm showed prototypes of all lenses that will be released in 2013 (only the 56mm f/1.4 lens is missing):
Fujinon Super EBC XF 10–24 mm f/4 R LM OIS
Fujinon Super EBC XF 27 mm f/2.8 R
After the 50mm f/1.4, 135mm f/2 and a new set of mirroress lenses, Zeiss made another big announcements at Photokina today: they are introducing a new high-end SLR lens product line specially designed for high resolution, full frame DSLR cameras with resolution more than 30MP (Nikon D800, D800E):
The Phottix Strato TTL Flash Trigger will come in Canon, Nikon and Sony versions and will be released at the end of the year:
“The Strato TTL Flash Trigger provides an easy-to-use and affordable TTL flash triggering solution to photographers. High-speed and second curtain sync are supported in this 4-channel, 2.4 GHz transmitter and receiver set. Shoot at maximum shutter speeds of 1/8000 s.”
Phottix also announced the Ares flash trigger:
“Phottix is proud to announce the Phottix Ares – a simple way to use off-camera flash. The 8-channel transmitter and receiver units have a range of 200m and feature a “fire-all” channel function. No advanced bells or whistles – simple, reliable and affordable radio flash triggering engineered with Phottix durability and quality.”
The CityWalker messenger bag series are designed with the urban photographer in mind. Extremely lightweight, the bags have a sound silencer on the main flap, extra flaps for smaller lenses with a fully lined velex insert for maximum customization, internal pockets that fit a pro-size flash, and a removable padded insert.
The Airport Navigator bag, the photography industry’s first rolling pilot’s case, allows photographers to access gear from the top and the front. It holds two pro-size bodies, plus three to six extra lenses and most 15.4” laptops, iPads and documents.
In addition to the Lunar mirrorless camera, Hasselblad is working also on a new A-mount camera (I assume it will be full frame based on the Alpha a99, after today’s announcement of partnership between Sony and Hasselblad).
And if you are like me and think “the new Hasselblad mirrorless camera is so ugly, I cannot stop looking at it“, here is the new Lunar promo video from Hasselblad:
